If you’ve ever tried DIY-ing your photography website, you know how quickly things can get frustrating. Between choosing a website design or template, customizing colors, writing your website copy, and figuring out SEO, it’s a lot to handle—especially when you’re already busy running your business. I’ve so enjoyed working with photographers to write personality-packed, SEO-optimized […]
When I first decided to create a website copywriting course for photographers, I had to get over my imposter syndrome. And I’m saying that as a former teacher! It took internal work for me to feel confident adding on the title of “educator” or “coach” to my role as a copywriter. Here’s a peek at […]
As a wedding photographer, your website is often the first place that couples go to review your imagery and learn what it’s like to work with you, and when you’re serving high-end wedding clients, that first impression really counts! While many couples who are planning luxury weddings hire coordinators or planners to help them execute […]
On today’s episode of the Copywriter on Call podcast, content strategist Felly Day shares need-to-know tactics to help photographers repurpose their content. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words. ⭐ MEET CONTENT STRATEGIST FELLY DAY: Felly Day […]
In this episode of the Copywriter on Call podcast, Sara chats with Sioux Falls brand photographer, coach, and photography studio owner Maddie Peschong about how she uses email marketing in her business. She’s been a photographer for more than 12 years, and a brand photographer and educator since 2020. Maddie’s used email to market her […]
As a photographer, your website’s “Services” page should be more than just a list of the services you offer and what a client gets when they work with you. Instead, the copy on your website “Services” page should work as hard as you do and story-tell its way to transforming curious readers into potential clients […]
On today’s episode of the Copywriter on Call podcast, Sara shares insight into the purpose and benefits of a service-specific website sales page and how to tell if your photography business needs one. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out […]
On today’s episode of the Copywriter on Call podcast, Sara chats with Vineyard Creative Co.’s Laurel Vines, who’s a brand and Showit web designer and Pinterest manager, all about how photographers can use Pinterest to grow their businesses. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can […]
In this episode, Sara shares her family’s unexpected adventure as a hockey family and what she’s learned about business through her experience as a hockey mom. From time management and organization to the importance of practice, investing in your skills, and perseverance, this episode shares how sports can teach us all about owning a business. […]
meet your copy bestie
So many photographers believe their imagery is capable of attracting clients...and they'd be right.
But in an industry that's quickly grown more saturated in the past five years, now is the time to consider the first - and the lasting - impression your images are sharing about your business.
Photographs certainly tell a story, but unless you want to leave the story behind your business up to chance, you need copy that acts as the Morgan to your Joanne: the younger sister who keeps you focused and grounded while your clients fall in love (with you).
Teacher at heart + the website copywriter your photography business needs in its corner
Hi! I'm Sara.
meet your copywriter for photographers
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On this podcast, you’ll find practical advice to infuse your photography business with the heart behind your images, so you can find and speak to your dreamiest clients.
Get ready to feel confident in showing up as yourself online and passionate about your work again. The Copywriter on Call podcast is a marketing toolkit for photographers like you.
copywriter
on call
a podcast for photographers
Pinterest Strategies for Photographers with Laurel Vines
SEO Basics for Photographers with Brittany Herzberg
Does Your Photography Website Need a Service-Specific Sales Page?
take the quiz
If you've ever read your website copy and thought, "This doesn’t even sound like me," you’re definitely not alone—and you don't have to feel stuck anymore.
Take this quick, fun quiz and discover the two words that define your brand voice—so you can start writing website copy that sounds like you (and connects with the clients you actually want to work with).
Because when your words start to sound like you? Click...that's when everything falls into place!
what's your brand voice superpower?
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