A few weeks ago, I wrote a post all about what it means to be a copywriter. But today, I'm back to share what action steps I took to train myself in copywriting. This is the first of a series of posts that share the process I've taken to learn copywriting skills and hustle hard to spin those skills ... READ the POST
…about what’s included in a digital audit.
It might just be me, but I'm seeing the word "audit" EVERYWHERE in the marketing world right now. From influencers on Instagram to agencies offering proven expertise for creating a buzz, it seems like all the friends with marketing know-how are offering audits of everything from social media feeds ... READ the POST
…about copywriting.
Remember the first day of trigonometry class when your kind, but balding male teacher said the words "unit circle," and you watched all the smart kids in your class nod and smile like they studied BEFORE THE FIRST DAY OF CLASS?via GIPHYThat's what most people in my life looked like when I ... READ the POST
…about 3 sneaky ways to boost your engagement on social media.
I've been working on retainer for a local real estate team for a few weeks, and in many ways, the team is my dream client; they're open to change and to new ideas, they're not afraid to invest to make those ideas happen, and they're easy to "sell" - meaning I believe in their mission to serve their ... READ the POST
…about 3 clues your messaging is missing the mark.
In every single industry, profit is king (or QUEEN - ahem). But before profit comes the leaps of faith that lead to the products and services that meet people's needs, that meet YOUR people where they are, that present a solution to an aggravation, a fulfillment of a desire, or a realization of a ... READ the POST
…about finding your brand voice + having FUN with it!
Meet me at the salad bar, won't you?While I heap tongs-full of spinach leaves on my plate and source a river of Ranch dressing, creating a current that rivals the Big Sioux River, you opt instead for romaine, a conservative ladle of French dressing, and croutons on top.The beauty of a salad ... READ the POST
…about the similarities between running a business + decorating a home.
Raise your hand if you mention Chip and Jo or Ben and Erin so often in conversation that your husband thinks they're coworkers or friends of yours instead of HGTV stars?! *raises hand proudly*My husband and I have lived in two apartments and two homes in our (nearly) ten-year marriage, and with ... READ the POST
…about uncovering your WHY + for a limited time…FREE digital audits!
One of the buzzwords (or buzzworthy phrases) in business today - and one that I actually believe in! - involves the importance of finding your WHY.One of the first questions I ask when I meet business owners is, "What are you hoping for someone to know or come to know as a result of interacting ... READ the POST
…about picky customers.
My father has many charming qualities - chief amongst them his uncanny dad-joke humor and his unmatched mental Rolodex of people he's met - but one of his, ahem, less redeeming quirks is his refusal to eat anything green.*My dad's brain equivocates the color green with "healthy," and since he'd ... READ the POST
