empowering you to show up online in a way that has you saying,
"that's so me"

a marketing + copywriting blog for photographers like you

A Blog to Propel Your Photography Business Forward, With Content on Topics You Actually Care About

When I first decided to create a website copywriting course for photographers, I had to get over my imposter syndrome. And I’m saying that as a former teacher! It took internal work for me to feel confident adding on the title of “educator” or “coach” to my role as a copywriter. Here’s a peek at […]

Website Copywriting Course for Photographers: Client Success Stories

Website Copy Best Practices

Copywriter Sara Gillis writing website copy for photographers

As a wedding photographer, your website is often the first place that couples go to review your imagery and learn what it’s like to work with you, and when you’re serving high-end wedding clients, that first impression really counts! While many couples who are planning luxury weddings hire coordinators or planners to help them execute […]

5 Website Copywriting Tips for Luxury Wedding Photographers

Website Copy Best Practices

Website copywriter for wedding photographers Sara Gillis writing

On today’s episode of the Copywriter on Call podcast, content strategist Felly Day shares need-to-know tactics to help photographers repurpose their content. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words. ⭐ MEET CONTENT STRATEGIST FELLY DAY: Felly Day […]

Episode 4.59 – Podcast Show Notes

Podcast Show Notes

A stack of notebooks and a pen

In this episode of the Copywriter on Call podcast, Sara chats with Sioux Falls brand photographer, coach, and photography studio owner Maddie Peschong about how she uses email marketing in her business. She’s been a photographer for more than 12 years, and a brand photographer and educator since 2020. Maddie’s used email to market her […]

Episode 4.58 – Podcast Show Notes

Website Copy Best Practices

As a photographer, your website’s “Services” page should be more than just a list of the services you offer and what a client gets when they work with you. Instead, the copy on your website “Services” page should work as hard as you do and story-tell its way to transforming curious readers into potential clients […]

Boost Your Photography Website “Services” Pages With This Free Quiz!

Website Copy Best Practices

On today’s episode of the Copywriter on Call podcast, Sara shares insight into the purpose and benefits of a service-specific website sales page and how to tell if your photography business needs one. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out […]

Episode 4.57 – Podcast Show Notes

Podcast Show Notes

Graphic featuring podcast episode title and Sara smiling into her phone

On today’s episode of the Copywriter on Call podcast, Sara chats with Vineyard Creative Co.’s Laurel Vines, who’s a brand and Showit web designer and Pinterest manager, all about how photographers can use Pinterest to grow their businesses. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can […]

Episode 4.56 – Podcast Show Notes

Podcast Show Notes

A stack of notebooks and pens

As a photographer, you know that the images you create are a major part of why clients hire you. After all, your images have the power to evoke emotion, share beauty, tell a story, and more! 📸 But did you know that beyond the aesthetics, your images could also draw in future clients with a […]

SEO for Images: A Photographer’s Guide to Optimizing Your Visual Content

Website Copy Best Practices

In this episode, Sara shares her family’s unexpected adventure as a hockey family and what she’s learned about business through her experience as a hockey mom. From time management and organization to the importance of practice, investing in your skills, and perseverance, this episode shares how sports can teach us all about owning a business. […]

Episode 4.55 – Podcast Show Notes

Podcast Show Notes

Copywriter Sara Gillis smiling at the camera

On this episode, photographer Natasha Sewell, who’s based in Washington, D.C., shares her experience working with What Sara Said on retainer. Each month, Sara creates blog content, marketing emails, and other copywriting projects to save Natasha time and help her serve her clients more effectively. ⭐ MEET NATASHA, OWNER OF NPS PHOTOGRAPHY: Natasha started her […]

Episode 4.54 – Podcast Show Notes

Podcast Show Notes

A woman's hands as she writes in a notebook

meet your copy bestie

You love the images you create and the client stories you share. But when it comes time to market your photography business, you're stuck on writing words that capture your passion for creating art that your clients can actually feel.

If you're ready for your website to stand out in the photography world like your images do, it's time for you to dropkick the uninspiring, generic website copy that sounds like every other photographer.

Let me show you how infusing your photography website with your personality and optimizing your SEO can call in clients who want the imagery only you can create, boost your confidence, and increase your profit margins.

Copywriter + hype girl for photographers like you

Hi! I'm Sara.

meet your copywriter for photographers

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On this podcast, you’ll find practical advice to infuse your photography business with the heart behind your images, so you can find and speak to your dreamiest clients.

Get ready to feel confident in showing up as yourself online and passionate about your work again. The Copywriter on Call podcast is a marketing toolkit for photographers like you.

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Pinterest Strategies for Photographers with Laurel Vines

SEO Basics for Photographers with Brittany Herzberg

Does Your Photography Website Need a Service-Specific Sales Page?

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Is the copy on your photography website helping you stand out in business, or is your website blending in with the rest?

Take this quiz to find out, and access my advice on how to write website copy that shares your personality and boosts your search results!

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I'm the website copywriter your photography business needs.

Hi, I'm Sara!