empowering you to show up online in a way that has you saying,
"that's so me"

your copywriter on call, reporting for duty

As a photographer, your website’s “Services” page should be more than just a list of the services you offer and what a client gets when they work with you. Instead, the copy on your website “Services” page should work as hard as you do and story-tell its way to transforming curious readers into potential clients […]

Boost Your Photography Website “Services” Pages With This Free Quiz!

Copywriting

On today’s episode of the Copywriter on Call podcast, Sara shares insight into the purpose and benefits of a service-specific website sales page and how to tell if your photography business needs one. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out […]

Episode 4.57 – Podcast Show Notes

Podcast Show Notes

Graphic featuring podcast episode title and Sara smiling into her phone

On today’s episode of the Copywriter on Call podcast, Sara chats with Vineyard Creative Co.’s Laurel Vines, who’s a brand and Showit web designer and Pinterest manager, all about how photographers can use Pinterest to grow their businesses. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can […]

Episode 4.56 – Podcast Show Notes

Podcast Show Notes

A stack of notebooks and pens

As a photographer, you know that the images you create are a major part of why clients hire you. After all, your images have the power to evoke emotion, share beauty, tell a story, and more! 📸 But did you know that beyond the aesthetics, your images could also draw in future clients with a […]

SEO for Images: A Photographer’s Guide to Optimizing Your Visual Content

Copywriting

In this episode, Sara shares her family’s unexpected adventure as a hockey family and what she’s learned about business through her experience as a hockey mom. From time management and organization to the importance of practice, investing in your skills, and perseverance, this episode shares how sports can teach us all about owning a business. […]

Episode 4.55 – Podcast Show Notes

Podcast Show Notes

Copywriter Sara Gillis smiling at the camera

On this episode, photographer Natasha Sewell, who’s based in Washington, D.C., shares her experience working with What Sara Said on retainer. Each month, Sara creates blog content, marketing emails, and other copywriting projects to save Natasha time and help her serve her clients more effectively. ⭐ MEET NATASHA, OWNER OF NPS PHOTOGRAPHY: Natasha started her […]

Episode 4.54 – Podcast Show Notes

Podcast Show Notes

A woman's hands as she writes in a notebook

When you’re in the midst of a busy season in your photography business, what’s the first thing you let slide? For most photographers, the answer is easy: content creation. 💻 Here’s the thing: I get it! When you’re so busy serving your current clients, it’s difficult to take time to create content that will help […]

The Benefits of a Content Retainer Service for Photographers

Content Writing, Copywriting

In this episode, Sara shares her take on generic, dull and uninspiring website copy and how to discover if your website falls victim to the need to be perceived as “professional.” 🗣️ FREE QUIZ: IS YOUR WEBSITE COPY BORING? ⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS ⭐ SUBSCRIBE AND LEAVE A REVIEW ON […]

Episode 4.53 – Podcast Show Notes

Podcast Show Notes

On this episode of the Copywriter on Call podcast, Sara chats with Sioux Falls brand and wedding photographer, Lynsey Prosser, about planning Sara’s brand photography session for What Sara Reads, a Sioux Falls mobile bookstore for women. ⭐ MEET LYNSEY PROSSER: Hi, I’m Lynsey! I’m a creative at heart, I find joy in forming meaningful […]

Episode 4.52 – Podcast Show Notes

Podcast Show Notes

In this episode of the Copywriter on Call podcast, Sara interviews brand designer and owner of Hey, Carl!, Carly Kewley. She shares her opinions and expertise about Midjourney, an AI-powered design platform, and what designers really think about Canva. ⭐ MEET CARLY OF HEY, CARL!: Hey there! My name is Carly, I was named after […]

Episode 4.51 – Podcast Show Notes

Podcast Show Notes

You love the work you create as a photographer, but when it comes time to market your services on your website, your words just don't capture the passion you have to create art that your clients can feel for years to come.

If you're ready to stop relying on generic website copy that just isn't converting, but you aren't sure how to capture the magic of your images in words, let's partner up to pack in some personality on your website!

Let me show you how infusing your photography business with your stories and the heart behind your work will increase your profit margins, help you stand out in a saturated market, and boost your confidence.

Copywriter + hype girl for photographers like you

Hi! I'm Sara.

meet your word-magic maker

podcast

On this podcast, you’ll find practical advice to infuse your creative business with your stories and the heart behind your work.

If you’re ready to feel confident in showing up as yourself online, passionate about what you offer, and fearless in communicating your value, the Copywriter on Call podcast is for you.

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hosted by sara gillis

Where's your photography website rank on the boring scale?

Is the copy on your photography website helping you stand out in business, or is your website blending in with the rest?

Take this quiz to find out and access my advice on how to make your website copy truly shine and share your personality!

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I'm the copywriter your photography business needs.

Hi, I'm Sara!