Have you ever sat down to write copy for your business and find that you’re met with a blinking cursor on a blank Google Doc?
Fast-forward a few hours, and the next thing you know, you’ve written approximately… nothing?
Admittedly, even as a copywriter, I’ve experienced this too! It happens to the best of us.
As a business owner, this often happens because regardless of what you’re trying to write – whether it be a page for your website, a welcome sequence for your email list, a blog post, or even a social media caption – you are so close to your business that sometimes, the words can get lost and are nowhere to be found.
Even though we know what we *want* to say, the ability to actually say those things sometimes flees us and it can be incredibly frustrating!
That’s why when I started my copywriting business, What Sara Said, I knew I wanted to create as many resources as possible for business owners to be able to create word-magic in their business with ease.
And if you’re new here, word-magic is just my fancy way of saying personality-packed copy. ✨
Because while yes, you could just hire me to write the words for you, I believe that writing effective copy is a skill that every creative business owner needs, and there’s really no getting out of it.
So, why not have resources in your business owner toolbox to help you do the dang thing yourself WITHOUT feeling overwhelmed or frustrated while doing it?!
Trust me, it IS possible, which is why I’m so excited to announce the relaunch of the What Sara Said Digital Shop!
I took a hiatus from the digital shop for a little bit, but now she’s back and better than ever with various swipe file templates ready for you to purchase and download.
Get ready to say “see ya” to blinking cursor syndrome and have the words flow out of you like butter.
Sound too good to be true? Well, let me change your mind. ⬇️
What Is A Swipe File Template?
First things first, if you’re wondering what the heck a swipe file template is, let me break it down…
Essentially, a swipe file template is a pre-designed, fill-in-the-blank style resource that serves as a reference or starting point for creating persuasive and effective marketing copy.
I like to refer to these swipe files as Mad Libs for your business! They’re designed with blanks and prompts for YOU to fill in what matters most.
Working inside my exclusive, proven-to-convert swipe file structure (delivered via a resource-packed Google Doc) empowers you to take control of your brand messaging in a way that feels like YOU.
Overall, the purpose of a swipe file template is to streamline the copywriting process for you by providing a starting point that leverages proven formulas and structures, so that you don’t have to start from scratch. 🙌🏼
It’s really one of the only times that you’ll have full permission to literally “swipe” the copy that you receive and customize it appropriately, so you can quickly publish the content wherever you need it!
Do Swipe File Templates Really Work?
Now that you know what a swipe file template is, you might be wondering… do they REALLY work?!
And this is a really great question because let’s face it: copy for your business is personal, which means that it should reflect you, your brand voice and your personality effectively.
So how can that happen if you’re using a swipe file template? Well, the beauty is in the customization!
Like I mentioned above, most of us know what we *want* to say, but we often struggle with HOW to say it in a way that makes sense and is structured correctly for our audience.
And that’s where a swipe file template comes in!
Instead of pulling up a blank Google Doc and trying to write from scratch, you can have a template to start with that gets you moving in the right direction.
Think of it as if you were making a new recipe for the first time… you wouldn’t go into it blindly, would you?
Probably not! Instead, you would follow a recipe that provides a structured framework with ingredients and instructions for making a delicious dish.
Just like a recipe does, a swipe file template offers a structured framework with key elements and guidelines for writing effective copy for your business!
In both cases, the basic structure is provided, but there’s room for customization and personalization based on your preferences and what makes the most sense for your specific audience.
And you don’t just have to take my word for it… here’s what a few people have said about using the EXACT templates that are featured in the Digital Shop:
What Kind of Templates Can I Find In The What Sara Said Digital Shop?
So, with all of that in mind, let’s take a look at what kind of swipe file templates you can find in the NEW Digital Shop!
⭐️ ChatGPT Brand Voice Hacks
I’ve done all of the hard work FOR you, and inside this Google Doc, I’m giving you ALL the prompts I use to make ChatGPT churn out ideas and phrases that actually sound like ME.
This product is ideal for creative business owners who know their brand voice type (and if you don’t, you can find out HERE!) and who want to dabble in using AI to streamline their content creation and inform their messaging strategy.
⭐️ “About” Page Swipe File
Writing about your offers may not feel like pulling teeth, but writing about yourself sure might. Enter: my “About” Page Swipe File that makes writing about yourself not so difficult.
And P.S. If you want to know why writing about yourself can be so difficult, click here for the blog post where I break it down!
⭐️ SEO Basics Bundle
You know that SEO is just a fancy acronym for making friends with Google, and that publishing blog content regularly is key to nurturing that relationship. Enter: the SEO Bundle, which includes my SEO Page Titles + Meta Descriptions swipe file and my Blog Post Cheat Sheet!
And if you’re in search of more ways to boost your online presence as a photographer beyond SEO, click here for the full scoop!
⭐️ Email Welcome Sequence Swipe File
Everyone’s telling you to build an email list, and for good reason: email subscribers can easily move from casual follower to ideal client. But, what does it really take to grow a list effectively? Nurture! And the best way to start nurturing your email list is through a welcome sequence.
Make that work a little easier with my exclusive welcome sequence swipe file!
⭐️ Product Descriptions Swipe File
If you’re a product-based business, you already have enough to handle when it comes to an ever-changing inventory, supply chain issues or shipping delays, and the whole “Will anyone buy what I have to sell?” question that you ask yourself every time you purchase more products.
What if, on top of everything else you’re doing, you didn’t have to worry about ideating the perfect description for each of those products? Enter: My product descriptions swipe file!
⭐️ Sales Page Swipe File
A sales page to a small business is like heat to a stove: it’s essential to get things cooking! Today’s sales pages are complex, long-winded, and value-packed, and they can be daunting to craft by yourself.
Enter: My sales page swipe file, ready to help you turn casual website browsers into loyal paying clients. This swipe file is designed with your services in mind. Help your clients click “add to cart” more often – without the writer’s block.
Curious about the difference between a sales page and services page? Click here to find out!
And that’s just a small glimpse of what you’ll find. PLUS, I have plans to add more goodies in the future. 🎉
The best part? All templates have been designed to be as easily accessible for you as possible, so the price points range from as low as $37-$97!
You can snag what you need at ANY time, and once you’ve purchased a swipe file template, you’ll have it to reference whenever.
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