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Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!
Raise your hand if you mention Chip and Jo or Ben and Erin so often in conversation that your husband thinks they’re coworkers or friends of yours instead of HGTV stars?! *raises hand proudly* My husband and I have lived in two apartments and two homes in our (nearly) ten-year marriage, and with each place […]
My father has many charming qualities – chief amongst them his uncanny dad-joke humor and his unmatched mental Rolodex of people he’s met – but one of his, ahem, less redeeming quirks is his refusal to eat anything green.* My dad’s brain equivocates the color green with “healthy,” and since he’d never reach for healthy […]
Remember the first day of trigonometry class when your kind, but balding male teacher said the words “unit circle,” and you watched all the smart kids in your class nod and smile like they studied BEFORE THE FIRST DAY OF CLASS? via GIPHY That’s what most people in my life looked like when I mentioned […]
A few weeks ago, I wrote a post all about what it means to be a copywriter. But today, I’m back to share what action steps I took to train myself in copywriting. I’m excited to share the process I’ve taken to learn copywriting skills and hustle hard to spin those skills into a fulfilling […]