So instead, you spend your time on social media, dancing and lip-syncing to try and increase your reach.

And as for the "strategy"? You've invested in countless freebies (and probably a few paid guides and courses, too) to learn how to leverage social media to book out your photography calendar.

But—bummer:

none of it is helping you actually put your camera down to enjoy the life you've built—and the people who matter—outside the frame.

it's like you know me

you already know your photography website needs to work harder.

but that doesn't mean you have the time (or the strategy) to do it well.

your website should be a 24/7 cheerleader for your business.

Your website is a marketing asset that delivers aligned inquiries again and again...on autopilot.

You need website copy that sounds like you, hypes the value of your services, makes friends with the Google gods, and tells the story behind the imagery you work so dang hard to create.

Why? While your online home is collecting dust bunnies, your competitors are laying out the red carpet on their websites, attracting away your dreamiest clients.

is your website working hard for you, or
is it the reason your ideal client is ghosting you?

I want in

You've heard all of the marketing experts online recommend everything from showcasing your personality in your website copy (whatever that means) and blogging regularly (but the time it takes!) to building an email list (who actually knows how to do that?).

And you'd love to do it all, if you could just figure out how to Hermione it and add more hours to your day.

...you're spinning your wheels searching for trending audio and trying out every canva template that catches your eye.

While your dreamiest clients are hiring other photographers in your area
(who they found on Google!)...

Understands what you're juggling as a busy mom and a photographer, because she's living that business owner life x2 (yes, two businesses!) and is a hockey mama x2

Possesses the heart of a teacher and is as patient as she is supportive (with nearly a decade of classroom experience and 50+ happy photographer clients to prove it)

Serves up strategic copywriting and marketing know-how in bite-sized pieces that you'll actually have time to learn and implement (typically in less than 2 hours/week)

If you're ready to stop posting on social media out of desperation to book clients and get step-by-step guidance to create a website that ranks on Google and sells for you instead, then Storysale, my group coaching program for photographers, is for you.

what you actually need is a copy coach who...

Here's the part where you're thinking I'm going to pitch myself as a done-for-you website copywriter who specializes in serving photographers like you. (Which I am, and I do.)

But that's not what YOU need.

introducing...

reserve Your spot

A 3-month business coaching program for photographers like you who want to refine their messaging strategy, so you can market more effectively in less time, call in droves of dream clients organically, and actually live your life

next round: march 31-june 27, 2025

- Kelly, Brand Designer + Storysale Student

"With Sara's help through Storysale, I was able to beautifully describe the story of me and the story behind my business, helping to connect what I do with who I am.

Storysale helped guide me toward goals I needed to set and held me accountable to completing them. Add that to Sara's expertise and coaching kindness...it is a total game-changer!"

"Beautifully describes the story of me and the story behind my business"

You'll learn how to build an email list and how to write client-focused content as a local photographer.

Then, we'll cover what email marketing platform to use, how often to email your list, and how to make your emails click-worthy.

how to build and nurture
an email list of ideal clients

Month 3: Email List

Tell Me More

You'll make that bestie friendship with Google official by optimizing your on-page SEO.

Then, guest experts will teach you about the power of blogging and help you understand how to do it faster than you ever have before.

how to blog consistently
to build your seo

Month 2: SEO + Blogging

Tell Me More

how to let your website copy lead the way in your marketing

You'll get a jumpstart on learning how to make your website copy sound like you inside my course, Words That Click.

Then, we'll tackle the core pages of your website together each week during group calls.

Month 1: Website Copy

Tell Me More

that your photos are worth the investment

inside storysale, you'll learn how to make it clear on your website

Now that your website copy, SEO, and blog is clicking along, you'll learn practical ways to build an email list and how to write client-focused emails as a local photographer.

You'll also learn from an email marketing expert about what platform to use, how often to email your list, and how to write click-worthy emails.

After your website copy has been polished to share your personality, you'll learn how to nurture that bestie friendship with Google through blogging. I'll share my no-fluff plan to help you draft blog content consistently and faster than you ever have before.

I'll bring in blogging and SEO experts to help you understand on-page SEO optimizations and the power of a blog.

After enrolling, you'll get instant access to Words That Click, my website copy course for photographers.

Then, in the first month of Storysale, we'll tackle the core pages of your website together each week on group calls. You'll have the support and accountability you need to write your website quickly, without neglecting your business.

Month 2: SEO + Blogging

Month 1: Website Copy

Month 3: Email List

reserve your spot

that your photos are worth the investment

inside storysale, you'll learn how to make it clear on your website

plus: monthly 1:1 calls with sara to ensure you get it done right!

plus: slack access to ask questions + get personalized feedback!

emily's updated website sparked an uptick in higher quality inquiries and increased her confidence

read her case study

As a Wilmington area luxury newborn, maternity, and family photographer, Emily's stunning imagery tells a story with copy that shares the value of her high-end client experience.

emily's story

kellie's story

Kellie's website sounds like her and showcases the value of her travel photography experiences

read her case study

Kellie specializes in senior travel photography set in desert and city landscapes and bucket-list destinations, and her website copy captures the adventure that shapes her work.

"But that won't work for me."

As a maternity, newborn, and motherhood photographer in the saturated Dallas-Fort Worth market, Kayla knew that pairing her lifestyle photos with standout copy was key to helping potential clients see the value of working with her.

Together inside Storysale, we revised her website copy to speak to busy, sentimental mamas who want to remember every moment.

Kayla's results? "My copy is WORKING! I'm teaching full-time and have had zero time to market my mini sessions, but they still sold out, with most of my clients finding me on Google!"

kayla's website copy felt generic. after storysale, it feels like her.

meet kayla: a photographer, just like you

"I'm not a writer. And writing about myself? UGH."

If writing about yourself feels awkward (or downright impossible), you’re not alone. Most photographers I support inside Storysale feel the same way until they learn how to stop worrying about "getting the words right" and write in a way that sounds like you—without overthinking every word.

"I don't have time to rewrite my website copy right now!"

Rewriting your website copy might seem like a daunting task that you can justify putting off, again and again…until you realize that what's holding you back from attracting the right clients is your website. That’s exactly why Storysale is designed to help you make steady, manageable progress on this goal—without adding more stress to your full plate (of nachos).

"This level of investment really scares me."

Making a financial investment in your business—especially one that doesn't come with a shiny new lens or camera upgrade—can feel like a big leap. Inside Storysale, you’re not just paying for a course or coaching—you’re investing in a marketing skill set that will serve you for years to come.

"Can I just take your copywriting course instead?"

Yes, you could take my course and learn the fundamentals on your own. If simply having access to information was enough, we'd all be further along than we are! Storysale's weekly group calls, co-working sessions, unlimited copy reviews, and 1:1 support from me will help you get it done right.

"I'm not a photographer. Is this for me?"

While Storysale was built with photographers in mind, the core of this program is about helping creative business owners communicate their value, attract the right clients, and confidently market what they offer. If you’re coachable, open to new ideas, and ready to refine your messaging strategy, you’ll get just as much out of this program as any photographer!

let me tell you why storysale works for creatives like you:

now, before you say, "But Sara..."

reserve your spot

"The website 1:1 intensive changed the way I will forever think about creating copy for my business.

Working directly with Sara and being part of her process was such a great learning opportunity, and I left feeling great about the copy we'd produced but also energized about my business in general. Sara is a natural writer and teacher and the type of cheerleader we all should have on our team!"

"changed the way i will forever think about creating copy"

Access to Sara's resource vault full of templates and trainings to support your business growth as a photographer. Learn Profit First strategy, plan your summer schedule, set goals for your photography business, and more!
Sara's most downloaded resource, ChatGPT Brand Voice Hacks, to help you use AI as your messaging buddy and draft copy and content in your brand voice
Unlimited copywriting reviews from Sara during the Storysale program (send an email, website page, blog post, or social caption to Sara via Slack, and receive feedback within 24 business hours!)

your Mindset + your confidence

with sabrina gebhardt

pinterest for photographers

with lean on meg

storysale students get forever access to these bonuses...

video training

and...

$460/month for
five months

5 Payments

$770/month for three months

3 Payments

$2300
one-time payment

Pay-in-Full

select the plan that works for you

Instant access to my practical and proven website copywriting course for photographers, Words That Click

Three months of weekly group calls, including coaching from me, guest expert trainings, optional co-working calls, and more

Monthly 1:1 calls with me to ensure your website copy, on-page SEO, blog posts, and email welcome sequence get done and done right

Unlimited Q&A and reviews of your writing in Slack

Access to guest bonuses and my vault full of resources, including her in-demand guide, ChatGPT Brand Voice Hacks

join the waitlist

"Before Storysale, I struggled to use a consistent voice across all my platforms. Now, I feel confident in the way I should be writing to reach my clients in a voice that sounds and feels natural to me. Whether its our website, emails, documents we send, or social media, the voice is consistent!

I also have the resources at my fingertips to make my website a secret weapon packed with SEO to help our ideal clients find us!"

"feel confident in writing in my natural voice to reach my clients"

meet your copy bestie

Hi! I'm Sara, and I'm on a mission to bring the personality BACK into website copy.

Because while professionalism is important, the generic and regimented ways of marketing and communicating just feel too darn limiting for modern business owners today, and especially for the nearly 50 photographers I've been writing for since 2020.

To me, "professional" doesn't have to exist on a separate planet from "personality-packed." Instead, an effective website should be an authentic reflection of who you are and why you love doing what you do. You with me?

meet your new favorite website copywriter for photographers (aka word-magic maker)

word-magic maker, at your service

Booking More Right-for-You Clients This Year

No more sifting through price shoppers or inquiries that don’t align. Your website, SEO, and emails are doing the heavy lifting—attracting people who genuinely love your work and can’t wait to book you.

Spending More Weekends at Home with Your Family

Instead of overbooking to hit your income goals, you’re connecting with clients who see your value and are happy to pay you for it. That means less burnout, more freedom, and weekends that revolve around kiddo sports and lazy family brunches, not 12-hour weddings or back-to-back sessions.

Make Your Investment Back... and More

Your website isn’t just a pretty portfolio—it’s a strategic sales tool that’s driving inquiries from clients who are ready to say yes. You've quickly moved beyond covering the cost of Storysale into growing your revenue in a way that feels sustainable with no overwhelm in sight.

Feel Supported and Confident in Your Work

No more staring at a blank screen, wondering if your messaging is working. You have expert guidance, personalized feedback, and a clear plan that makes marketing feel easy—and even fun!

Rediscover What Inspires You as a Creative

Your website reflects who you are as a person and as a creative. Your marketing feels natural and exciting again. And, you're overjoyed to serve clients you love working with! Now, you’re stepping into this next season of business with more creativity, confidence, and clarity than ever before.

when you get results like this:

Storysale isn't magic, but it'll feel like it...

reserve your spot

— Allison, Photographer + Storysale Student

"Storysale made me feel more empowered to create better copy in my emails, my social posts, and my website.

I was completely overwhelmed with trying to improve my website copy and SEO. Sara made it so simple and allowed me to ask anything! She helped me immensely to understand how to improve my copy and SEO."

"made me feel more empowered to create better copy"

You already know your work is worth it—now it’s time for your website, SEO, and marketing to reflect it.

Storysale gives you the strategy and the clarity you need to market with confidence and attract the right clients with real-time feedback and unmatched support, every step of the way.

It is possible to spend less time scrambling for inquiries and dedicate more time actually living your life. Let's get started!

Build a photography business that works for you—not just because of you.