So you spend your time on social media, dancing and lip-syncing to try and increase your reach.
You've invested in countless free content (and probably a few paid guides and courses, too) to learn the "proven" strategy to leverage social media to book out your photography calendar.
the real bummer?
none of it is helping you actually put your camera down to enjoy the life you've built—and the people who matter—outside the frame.
it's like you know me
you already know your photography website needs to work harder.
but that doesn't mean you have the time or the strategy to do it well.
your website should be a 24/7 cheerleader for your business...
Website copy that sounds like you, hypes the value of your services, makes friends with the Google gods, and tells the story behind the imagery you work so dang hard to create?
It's a marketing asset that delivers aligned inquiries again and again...on autopilot.
...not the reason your ideal clients are ghosting you.
When your website isn't the cornerstone of your marketing efforts and instead is just a digital portfolio (shudder) or that thing you've set-and-forgot to update, your online home is collecting dust-bunnies.
Meanwhile, your competitors are laying out the red carpet on their websites, attracting away your dreamiest clients.
is your website working hard for you?
I want in
...you're spinning your wheels searching for trending audio and trying out every canva template that catches your eye.
So while your dreamiest clients are hiring other photographers in your area
(who they found on Google!)...
- Understands what you're juggling as a busy mom and a photographer, because she's living that business owner life x2 (yes, two businesses!) and is a hockey mama x2...
- Possesses the heart of a teacher and is as patient as she is supportive (with nearly a decade of classroom experience and 30+ happy photographer clients to prove it)...
- Serves up strategic copywriting and marketing know-how in bite-sized pieces that you'll actually have time to learn and implement (typically in less than 2 hours/week).
what you actually need is a copy coach who...
Here's the part where you're thinking I'm going to pitch myself as a done-for-you website copywriter who specializes in serving photographers like you. (Which I am, and I do.)
But that's not what YOU need.
introducing...
reserve Your spot
A 3-month business coaching program for photographers to refine their messaging strategy, so they can market more effectively in less time, call in droves of dream clients organically, and actually live their lives outside the frame
next round: march 31-june 27, 2025
reserve your spot
how to let your website copy lead the way in your marketing
Upon enrolling in Storysale, you'll receive instant access to my website copy course for photographers, Words That Click, to get a jumpstart on learning how to make your website copy sound like you.
Then, in the first month of our group coaching and optional co-working calls, we'll tackle the core pages of your website together each week, with the support and accountability you need to make it happen quickly, without neglecting your business.
that your photos are worth the investment
inside storysale, you'll learn how to make it clear on your website
Now that your website copy, SEO, and blog is clicking along, you'll learn practical ways to build an email list and write client-focused content as a local photographer and business owner.
Through group coaching calls and a training led by an email marketing coach, we'll chat all about what email marketing platform to use, how often to email your list, and how to make your emails interesting and click-worthy.
how to build and nurture
an email list of ideal clients
After your website copy and on-page SEO has been polished to share your personality and your heart for what you do, you'll learn how to nurture that bestie friendship with Google through blogging. I'll share my no-fluff plan to help you draft blog content consistently, without falling victim to the Delete key!
You'll learn through group coaching calls and trainings led by blogging and SEO experts, all designed to help you understand the power of blogging and do it faster than you ever have before.
how to blog consistently
to build your seo
plus: monthly 1:1 calls with sara to ensure you get it done right!
plus: slack access to ask questions + get personalized feedback!
emily's updated website sparked an uptick in higher quality inquiries and increased her confidence
read her case study
As a Wilmington area luxury newborn, maternity, and family photographer, Emily's stunning imagery tells a story with copy that shares the value of her high-end client experience.
emily's story
kellie's story
Kellie's website sounds like her and showcases the value of her travel photography experiences
read her case study
Kellie specializes in senior travel photography set in desert and city landscapes and bucket-list destinations, and her website copy captures the adventure that shapes her work.
"I'm not a writer. And writing about myself? UGH."
If writing about yourself feels awkward (or downright impossible), you’re not alone. Most photographers I support inside Storysale feel the same way until they learn how to stop worrying about "getting the words right" and write in a way that sounds like you—without overthinking every word.
"I don't have time to rewrite my website copy right now!"
Rewriting your website copy might seem like a daunting task that you can justify putting off, again and again…until you realize that what's holding you back from attracting the right clients is your website. That’s exactly why Storysale is designed to help you make steady, manageable progress on this goal—without adding more stress to your full plate (of nachos).
"This level of investment really scares me."
Making a financial investment in your business—especially one that doesn't come with a shiny new lens or camera upgrade—can feel like a big leap. Inside Storysale, you’re not just paying for a course or coaching—you’re investing in a marketing skill set that will serve you for years to come.
"Can I just take your copywriting course instead?"
Yes, you could take my course and learn the fundamentals on your own. If simply having access to information was enough, we'd all be further along than we are! Storysale's weekly group calls, co-working sessions, unlimited copy reviews, and 1:1 support from me will help you get it done right.
"I'm not a photographer. Is this for me?"
While Storysale was built with photographers in mind, the core of this program is about helping creative business owners communicate their value, attract the right clients, and confidently market what they offer. If you’re coachable, open to new ideas, and ready to refine your messaging strategy, you’ll get just as much out of this program as any photographer!
let me tell you why storysale works for creatives like you:
now, before you say, "But Sara..."
reserve your spot
- Access to Sara's resource vault full of templates and trainings to support your business growth as a photographer. Learn Profit First strategy, plan your summer schedule, set goals for your photography business, and more!
- Sara's most downloaded resource, ChatGPT Brand Voice Hacks, to help you use AI as your messaging buddy and draft copy and content in your brand voice
- Unlimited copywriting reviews from Sara during the Storysale program (send an email, website page, blog post, or social caption to Sara via Slack, and receive feedback within 24 business hours!)
your Mindset + your confidence
with sabrina gebhardt
pinterest for photographers
with lean on meg
storysale students get forever access to these bonuses...
video training
video training
and...
$460/month for
five months
Five Payments
$770/month for three months
Three Payments
$2300
one-time payment
Pay-in-Full
select the plan that works for you
Instant access to Sara's practical and proven website copywriting course for photographers, Words That Click
Three months of weekly group calls, including coaching from Sara, guest expert training, optional co-working calls, and more
Monthly 1:1 calls with Sara to ensure your website copy, on-page SEO, blog posts, and email welcome sequence get done and done right
Unlimited Q&A and reviews of your writing by Sara in Slack
Access to guest bonuses and Sara's resource vault full of trainings, including her in-demand resource, ChatGPT Brand Voice Hacks
i need this
meet your copy bestie
Hi! I'm Sara, and I'm on a mission to bring the personality BACK into website copy.
Because while professionalism is important, the generic and regimented ways of marketing and communicating just feel too darn limiting for modern business owners today, and especially for the nearly 50 photographers I've been writing for since 2020.
To me, "professional" doesn't have to exist on a separate planet from "personality-packed." Instead, an effective website should be an authentic reflection of who you are and why you love doing what you do. You with me?
meet your new favorite website copywriter for photographers (aka word-magic maker)
word-magic maker, at your service
- Kelly, Brand Designer + Storysale Student
"With Sara's help through Storysale, I was able to beautifully describe the story of me and the story behind my business, helping to connect what I do with who I am.
Storysale helped guide me toward goals I needed to set and held me accountable to completing them. Add that to Sara's expertise and coaching kindness...it is a total game-changer!"
"The website 1:1 intensive changed the way I will forever think about creating copy for my business.
Working directly with Sara and being part of her process was such a great learning opportunity, and I left feeling great about the copy we'd produced but also energized about my business in general. Sara is a natural writer and teacher and the type of cheerleader we all should have on our team!"
— Allison, Photographer + Storysale Student
"Storysale made me more empowered to create better copy in my emails, my social posts, and my website.
I was so completely overwhelmed with trying to improve my website copy and SEO. Sara made it so simple and allowed me to ask anything! She helped me immensely to understand how I can improve my copy and SEO."
"Before Storysale, I struggled to use a consistent voice across all my platforms. Now, I feel confident in the way I should be writing to reach my clients in a voice that sounds and feels natural to me. Whether its our website, emails, documents we send, or social media, the voice is consistent!
I also have the resources at my fingertips to make my website a secret weapon packed with SEO to help our ideal clients find us!"
— Emily, Photographer + Storysale Student
"If you're on the fence, this program is worth its weight in gold.
There are a ton of ways to invest in your business. But the copywriting work I did on my website and email list will continue to do the work for me, and that is so valuable! You won't be disappointed."
I'm Booking More Right-for-Me Clients This Year
No more sifting through price shoppers or inquiries that don’t align. Your website, SEO, and emails are doing the heavy lifting—attracting people who genuinely love your work and can’t wait to book you.
I'm Spending More Weekends at Home with My Family
Instead of overbooking to hit your income goals, you’re connecting with clients who see your value and are happy to pay you for it. That means less burnout, more freedom, and weekends that revolve around kiddo sports and lazy family brunches, not 12-hour weddings or back-to-back sessions.
I've Made My Investment Back... and More
Your website isn’t just a pretty portfolio—it’s a strategic sales tool that’s driving inquiries from clients who are ready to say yes. You've quickly moved beyond covering the cost of Storysale into growing your revenue in a way that feels sustainable with no overwhelm in sight.
I Feel Supported and Confident in My Work
No more staring at a blank screen, wondering if your messaging is working. You have expert guidance, personalized feedback, and a clear plan that makes marketing feel easy—and even fun!
I've Rediscovered What Inspired Me as a Creative
Your website reflects who you are as a person and as a creative. Your marketing feels natural and exciting again. And, you're overjoyed to serve clients you love working with! Now, you’re stepping into this next season of business with more creativity, confidence, and clarity than ever before.
when you get results like this:
Storysale isn't magic, but it'll feel like it...
You already know your work is worth it—now it’s time for your website, SEO, and marketing to reflect it.
Storysale gives you the strategy and the clarity you need to market with confidence and attract the right clients with real-time feedback and unmatched support, every step of the way.
It is possible to spend less time scrambling for inquiries and dedicate more time actually living your life. Let's get started!
