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Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!

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One of the first things that many business owners *think* they need to do when starting their business or growing their brand is to create an Instagram account, curate a perfectly aesthetic feed, and start attracting followers.  And don’t get me wrong – Instagram CAN be an amazing way to grow your following and generate […]

How To Attract Consistent Leads To Your Business Beyond Just Instagram

Business

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As a business owner, one of your main jobs is creating content and showing up on various social media platforms in order to market your business. It simply comes with the gig, and there’s really no way of getting around it.  Sometimes, this concept of creating content and showing up consistently scares people away and […]

5 Tips for Showing Up Consistently on Social Media (WITHOUT Burning Out)

Social Media

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I believe that as a business owner, your voice is your superpower, and I’ve got two key hacks to help you discover and use your authentic voice online. But first, hear me on this: your voice is your unique way of serving your audience AND, if you’re in business, of selling to them, too. Industries […]

Using Your Authentic Voice Online

Business

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I’ve been working on retainer for a local real estate team for a few weeks, and in many ways, the team is my dream client; they’re open to change and to new ideas, they’re not afraid to invest to make those ideas happen, and they’re easy to “sell” – meaning I believe in their mission […]

Three Sneaky Ways to Boost Engagement on Social Media

Social Media