There are four different types of buyers, and they all need something different.  So it’s important that your photography website appeals to all four of these types of buyers; otherwise, you’re missing out on booking a client.  As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your […]

As your business evolves and grows, and as you shift and change as a service provider and a business owner, your photography website needs to do the same. If it’s been a while since you’ve taken a peek at your photography website copy to ensure that it’s communicating your value to your ideal client in […]

Sabrina Gebhardt is a photographer and coach with two distinct audiences, and she was having a difficult time speaking to two people with one website.  After we worked together, her website became her home base that communicated everything she does in a cohesive way that also spotlights her personality. In this episode, Sabrina shares how […]

When you tell stories that stick with your audience, you automatically move from selling the service to selling the experience, and that is what moves people into confident action.  Your potential clients are currently facing a problem in their life that they’re looking to address or solve, and your photography service might be that solution, […]

Website design goes hand-in-hand with your copy to make your sales page convert.  Your design communicates your personality, it can evoke emotion, and it’s what ensures your dream clients can easily read your copy and know how to work with you.  Octavia Elease, a Showit Website Design Partner and HoneyBook Pro, joins me to talk […]

Your photography website homepage is the first stop for your dream clients, so it’s key to have a “Home” page that guides your dream clients from stranger to client.  After working on dozens of photography websites, I have a proven checklist of what needs to be included in your online welcome mat, AKA your “Home” […]

Your photography website SEO could be the difference between being booked out and waiting for your next client to appear.  Your dream photography clients are opening up Google and are searching for someone just like you, my friend.  But if your photography website SEO isn’t optimized, those dreamy clients may never make their way to […]

Kelly Wollman is a graphic designer who knows how to use visuals to make businesses connect with their clients. But, she was struggling to find the words that could convey the same quality of messaging that her visual designs could.  After working on the branding and design for my group coaching program, Storysale, where creatives […]

Too many creatives fear that systems and outsourcing tasks to a virtual assistant will make their business feel cold or like a robot. But the right approach to your systems can create a high-touch and warm experience for your clients that allows them to feel taken care of personally while giving you the capacity to […]

When we start our business, we tend to follow a lot of “rules” from others who have had success.  That might work for some things or to a certain point in your business, but it often leaves us with a generic brand that doesn’t tell our clients much about who we are and why they […]