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    Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!

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    When I first jumped into the world of entrepreneurship, I’ll be honest I had no clue how to run a business. I’m a former teacher turned business owner who really only knew one thing: I loved helping people create word-magic. ✨ “Word-magic” is my fancy way of saying I love helping creative business owners write […]

    The 411 On The Content Huddle Membership

    Business

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    When it comes to the world of websites, most business owners know that they need to display some type of client reviews or testimonials so that potential clients can see who says so besides them. Often, that looks like your classic testimonial scroll that features a photo and a quote that gives insight to the […]

    The Purpose and Power of Client Case Studies On Your Website

    Copywriting

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    Guess what?! The Copywriter on Call podcast is officially BACK for season three! 🎙️ Copywriter on Call was designed to give you practical advice to uncover the brand voice that’s already within you, so you can infuse your creative business with your stories and the heart behind your work. It’s for the business owner that’s […]

    The Best Of The Copywriter on Call Podcast

    Copywriting

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    Your “Contact” page needs to be written strategically. All too often, I see a lot of clients who will just insert the generic contact form element, use a header with words like, “get in touch” or “say hello,” and call it a day. That’s just not going to cut it.  And it might be enough […]

    Episode 2.27 – Podcast Show Notes

    Copywriting

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    As a website copywriter, I’m all about helping female creative business owners write their website copy with confidence and ease and launch their website for the world to see! It’s so common for “build a website” to sit on your business owner to-do list for months on end, and I know this because I’ve been […]

    The Benefits of Blogging In Your Business (And How To Write An Effective Blog Post)

    Copywriting

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    An effective website typically has four core pages, along with a few flex pages, depending on your business’s needs. The core four pages include “Home,” “About,” “Services,” and “Contact,” while the flex pages typically include things like your “Portfolio” or “Resources.”  Since every business is different, every website will be different, but these are generally […]

    The Anatomy of an Effective Sales Page (And Why Your Business Needs One)

    Copywriting

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    When you’re designing your website, you typically have four core pages: “Home,” “About,” “Services,” and “Contact.”  Those are the MUST’s that you want to include so that your audience can properly navigate through your site and understand who you are, what you do, and how they can work with you.  In addition to those four […]

    A Photographer’s Guide To Writing The BEST Website Services Page

    Copywriting

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    It’s no secret that the “Home” page on your website is a core page that needs your attention when crafting your website. It’s the first page that people see, and not only does it need to make a great first impression, it also needs to capture their attention enough to keep them reading and continue […]

    Home Page How To’s: What Copy You Need and Where It Should Go

    Copywriting

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    As a photographer or other creative service provider, your website likely isn’t the thing that’s always top of mind for you. And I totally get that! You’re focused on the services you provide and mastering your craft – as you absolutely should be.  But one major mistake that I see creative business owners making is […]

    5 Ways to Boost Your Online Visibility as a Photographer

    Copywriting

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    Even though summer isn’t *officially* over, and you might just now be ushering your kiddos back to school, as a business owner you always have to be 2, 3, and sometimes even 4 steps ahead of your customers.  They just did all of their back to school shopping and guess what’s on their minds now? […]

    How to Properly Plan For a Successful Black Friday Launch

    Copywriting