As a copywriter, it’s something I see all the time… I’ll start working with a new client, audit their current website copy, and when I get to this one page, I’m almost always met with a whole lot of information that isn’t helpful for their audience.  The page in question? The “About” page.  Now, I […]

293,339 people. That’s how many people are employed in the photography industry in the United States as of 2023. You might be wondering what this information has to do with you… If you’re a photographer, that number tells me one thing: being a photographer is not your superpower.  Now, I say that out of full […]

As someone that works with photographers and female creatives on the regular to create website copy (AKA “word magic”), I have a front row seat to a lot of website copy mistakes. But before I get to sharing those, let’s chat for a minute about “word magic.” Copy that is “word magic” is personality-packed and […]

As business owners and as consumers, we are obsessed with value, am I right? We’re always on the hunt for a deal, and if you’re anything like me, I bring home one too many throw pillows from Target and meet my husband’s eyeroll with an insistent, “But they were on sale!” Let me make something […]

In May of 2021, I was working as a middle school gifted education teacher in the school district that grew me up. It was a wonderful experience – I truly loved working with seventh and eighth graders who, throughout the course of our musical history unit, grew to love Hamilton almost as much as I […]

Copywriting and content writing for my photography clients can differ based on the photographer’s brand voice type, niche, busy season or season of the year, or common questions they’re fielding. But ALL photography clients want and need their content to demonstrate their dedication to their clients and their expertise in capturing moments beautifully! Today, I’m […]

With all this talk about content being king (ahem, QUEEN) to cultivating a loyal customer base, it’s no wonder we as business owners are popping Dove chocolate after Dove chocolate just thinking about what to post on social media. Here’s the good news: you CAN step off the content-creation wheel AND still share relevant, timely, […]

With my VIP social media clients, one of the first things we do together is to construct a content formula. Together, we work hard to put strategies in place that align with the pillars they share about frequently as well as with their brand voice type. Let’s try this analogy: My brother’s an engineer. Part […]

From a copywriting perspective, whether you’re a service provider or a product-based business, your business website needs to offer your subscribers, visitors or customers a glimpse into the personality of your brand. From Verizon to Canva, from 605 Running Company to Shop Dog Boutique, a business must embody and project a brand persona that not […]

When my Grandma Helen died in the spring of 2019, she left behind her expansive Norwegian sweater collection, countless recipes in her signature cursive script, and so many stories, all of them with a moral or lesson attached. Even if Grandma didn’t know what it was yet, she insisted that our experiences mattered in some […]