I love serving creative business owners, from photographers and make-up artists to florists, wellness coaches and more, by crafting copy that’s word-magic for you and for your ideal client.
And as a strategist and an educator at heart, I’m excited to work side by side with YOU, friend, to serve up a hefty dose of YOUR personality in your brand messaging. Let’s drop-kick the tired ol’ strategy that everyone else in your industry is using and change the script to what makes YOU different, so you can serve your people better and sell to them more, too.
If business ownership – and buyer’s choice – isn’t personal, each sweet little storefront in America would only leave room for ONE owner per industry to set up shop. That would mean that each town would have ONE photographer, ONE wedding planner, or ONE calligrapher.
But friends, we don’t live in that world. Instead, business owners like YOU experience success because YOUR clients find glimpses of themselves in YOU and in YOUR business, and they choose to work with YOU.
red wine +
a la olivia pope
two weeks in hawaii
with my husband
throne of glass
by sarah j. maas
my story (so far)
Enrolled in graduate school + began my teaching career
Graduated and accepted my first big-girl
Left teaching and accepted a job in workforce development
Experienced a pandemic-related
Launched What Sara Said and signed my first retainer clients
Accepted a teaching job while I built my business as a side hustle
Left teaching (again) and took What Sara Said
Adding diversified revenue streams and own a business I love that continues to scale and support my family
Let's throw it back to middle school, MASH-style, but set in today's world. Which humble abode would YOU select?
mansion with all the crystal-dipped trimmings, ken doll pool boy required
loft Apartment with brick work and enough space to play ball with your pup
She-Shack for you + your girls to put your feet up until the sun goes down
House with 3 bedrooms, 2 bathrooms, and a big bathtub, thank you very much
we played MASHO, so I'm picking oslo, Ottawa, or Oceanside...but not my office
The comedic pair of actors I would sell my stuff to meet...
Tina Fey & Amy Poehler: fierce gal-pals with killer funny bones
Ben Stiller & Owen Wilson: Zoolander. Need I say more?
Chris Farley & David Spade: the 90s kid inside of me insists
Keegan-Michael Key & Jordan Peele: A-A-ron + Jay-Kwelin 4eva
Steve Martin & Martin Short: Father of the Bride, Part III, anyone?
The living thing that most accurately describes my approach to business...
The praying mantis: You WILL accept my offer. And my upsell, too
The male baya weaver bird: If they don't like it, I'll scrap it and start over
The dolphin: I snooze with one eye open, and my brain is never "out of office"
The golden retriever: Everyone loves me, and you will, too
The nightingale: What I create brings joy and beauty - that's why people want it
My superpower in business is...
Vision: I've got the keys to the future, and I'm driving a luxury car to get there
Adaptability: If it doesn't work, I'll try something else - success is inevitable
COURAGE: I'M NOT AFRAID TO TAKE RISKS - I'M A CAT WITH 9 LIVES, A SERIAL ENTREPRENEUR
CONNECTION: TALKING TO PEOPLE AND FINDING SOLUTIONS MAKES ME HAPPY
Execution: Give me a task, and I'll get it done better and faster than anyone
What color of responses did you select most often? Use that information to
find your brand voice type below!
Charming + Joyful: cheery tone that inspires happiness + lasting pick-me-up
quirky-cool + whimsical: embrace your Eccentric, irreverent, sarcastic tone
progressive + inventive: changemaking, imaginative, bold visionary tone
casual + conversational: friendly, familiar, conversational tone
authoritative + experienced: reliable, trustworthy, expert tone based on skills
i can't wait to see what you get!
Hop on a Call!
What Sara Said prioritizes the human side of your creative business through conversational, personalized copywriting.