your brand messaging should be packed with personality

let me tell ya how i make it happen.

my story...

I love serving creative business owners, from photographers and make-up artists to florists, wellness coaches and more, by crafting copy that’s word-magic for you and for your ideal client.

And as a strategist and an educator at heart, I’m excited to work side by side with YOU, friend, to serve up a hefty dose of YOUR personality in your brand messaging.

Let’s drop-kick the tired ol’ strategy that everyone else in your industry is using and change the script to what makes YOU different, so you can serve your people better and sell to them more, too.

and I help female creative biz owners stand out through words.

I'm sara,

Hiya!

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If business ownership – and buyer’s choice – isn’t personal, each sweet little storefront in America would only leave room for ONE owner per industry to set up shop.

That would mean that each town would have ONE photographer, ONE wedding planner, or ONE calligrapher.

But friends, we don’t live in that world.

Instead, business owners like YOU experience success because YOUR clients find glimpses of themselves in YOU and in YOUR business, and they choose to work with YOU.

LET'S CHASE AFTER THE
PERSONAL SIDE OF YOUR
BUSINESS TOGETHER

Get  to  Know me...

currently sustained by

red wine +
white popcorn,
a la olivia pope

dream vacation

two weeks in hawaii
with my husband

playing
on repeat

drama queens
podcast

on my
nightstand

throne of glass
by sarah j. maas

#1 fan of

washington
capitals

One

in fourth grade, a Magic School Bus-style trip through the esophagus.

I WROTE MY FIRST STORY

Two

label of “English major” proudly.
The same was true for graduate school, where I studied literature.

IN COLLEGE, I WORE THE

three

teaching English and communications to college students before leaving it all behind to write for and coach creative business owners.

i spent nearly a decade

four

equipping and inspiring photographers and creatives to inject some storytelling into your copy to increase conversion rates and serve people well.

i spend my coffee-filled days

Next

to know about me

Random Things

My Timeline

my story (so far)

2010

Enrolled in graduate school + began my teaching career

2013

Graduated and accepted my first big-girl
teaching job

2019

Left teaching and accepted a job in workforce development

2020

Experienced a pandemic-related
job layoff

2020

Launched What Sara Said and signed my first retainer clients

2020

Accepted a teaching job while I built my business as a side hustle

2021

Left teaching (again) and took What Sara Said
full-time!

present

Adding diversified revenue streams and own a business I love that continues to scale and support my family

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What Sara Said prioritizes the human side of your creative business through conversational, personalized copywriting.

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brand voice

designed by Elizabeth McCravy

photography by arc creative co.