ABOUT

You want copy that's SEO-friendly and packed with personality.

Here's how I make it happen for photographers like you.

your word-magic maker,
sara gillis

You wish your (gorgeous!) images could communicate the value of your photography services, but you don't have the time or the know-how to trade generic website copy for words that actually sound like you.

After teaching writing for nearly a decade, I left the classroom to help creative business owners like you show up authentically online by crafting words that share --- and sell --- the experience of working with you.

While I utilize website copywriting frameworks that I've developed and strategically honed over more than four years in business, I leave room in my creative process to customize every detail of your photography website to reflect your services, voice, and personality.

I work side-by-side with photographers like you to infuse storytelling and heart into your website, blog, and email list. My photography clients want conversational, personality-packed, and SEO-friendly copy, and I strive to write words that sound like you on your best day.

I'm sara gillis, a stories-obsessed copywriter for photographers like you.

My superpower? Pairing word-magic with your images.

Let's put words to your magic and attract the
dream clients that your images deserve.

You love the work you create as a photographer, but when it comes time to market your services on your website, your words just don't capture the passion you have to create art that your clients can feel for years to come.

Let me show you how infusing your photography business with your stories and the heart behind your work will increase your profit margins, help you stand out in a saturated market, and boost your confidence.

You're a talented photographer who delivers more than just beautiful images.

my journey

I own two businesses I love that are scaling and that make it possible for me to be present and support my family.

Today

2024

I left the classroom behind - for good - and committed to What Sara Said full-time.

The Leap

2021

One pandemic-related job layoff later, I launched What Sara Said and built my business while teaching middle school gifted education.

The Realization

2020-2021

After battling burnout and overwhelm, I left the classroom for a non-profit job in educational advocacy.

The Turn

2019

I graduated with my M.A. and accepted my first big-girl teaching job at a local technical college.

The Teacher

2013-2018

I enrolled in graduate school to study contemporary literature, and my teaching career began.

The Student

2010-2013

what i love most in the world

sarah j. maas

"You Could Rattle The Stars. You Could Do Anything, If Only You Dared."

Favorite Quote

Meet Nellie and Mookie, the two doodle dogs that have stolen my heart (and my food).

My Doodles

The Memory Puller
Series by Kris K. Haines

Currently Reading

The three boys in my life: my two sons and my husband!

Greatest Loves

The world needs more positivity, creativity, and kindness, and What Sara Said is dedicated to engaging in business practices that support these principles.

After all, a life well lived is a creative one that feels like a hug! 

Kindness

Sara Gillis, as a person and as a writer, is committed to equity and diversity across race, gender, sexual orientation, ability, age, size, religion, and experience.

All are welcome here, and all are celebrated here.

Diversity

What Sara Said is committed to ensuring that all digital content shared here and elsewhere is accessible to all people, regardless of ability.

If you have an accessibility concern, please contact Sara at hello@whatsarasaid.com.

Inclusion

i
believe...

Where's your photography website rank on the boring scale?

Is the copy on your photography website helping you stand out in business, or is your website blending in with the rest?

Take this quiz to find out and access my advice on how to make your website copy truly shine and share your personality!

is your website copy boring?

new,
free
quiz!

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I'm the copywriter your photography business needs.

Hi, I'm Sara!