creating imagery for your clients is what you do best.

Me? I'm a website copywriter on a mission to prove that you CAN serve your clients (and sell them sessions, too) by simply being yourself.

get ready for website copy so memorable,
you'll give it a friendship bracelet

(swiftie girl, reporting for duty)

Your value as a photographer is so much more than what happens when you click the camera shutter: it's about how you see and share your clients' stories.

My words and your images bring your client's stories to life, showing them not just what life looks like, but how it feels.

If you're banking on your images speaking for themselves, it's no wonder you're hearing *crickets.*

I help photographers like you pair relatable words with beautiful images.

After eight years spent in collegiate classrooms teaching English and communications, I traded in my stacks of essays to grade to spend my days drafting words to share your perspective as a photographer.

Because while everyone wants pretty photos, the photographers that are hired again and again do far more than simply click the camera shutter when something beautiful or tender or hilarious or vulnerable unfolds in front of them.

every photographer wants to create beautiful images

you do more than that.

(And that's the story I want to tell.)

My mission as a website copywriter is to help your dreamiest clients understand who you are and why working with you is exactly what they’re looking for.

It’s about building a connection, through your dedication to capturing their stories and my role in helping them picture themselves as part of yours.

They create imagery that shares a story, one that feels true and unique to each client.

my story

I own two businesses I love that are scaling and that make it possible for me to be present and support my family.

Today

2024

I wrote for a handful of photographers and quickly knew I had truly found my dreamiest clients.

The Niche

2021

I launched What Sara Said and built my business as a website copywriter.

The Leap

2020

After battling burnout and overwhelm, I left the classroom for a non-profit job.

The Turn

2019

I graduated with my M.A. in literature and accepted a big-girl teaching job at a local technical college.

The Teacher

2013-2018

In college and graduate school, I wanted to be like Andie Anderson, so I studied journalism and literature.

The Student

2005-2013

The world needs more positivity, creativity, and kindness, and What Sara Said is dedicated to serving clients and engaging in business practices in support of these principles.

After all, a life well lived is a creative one that feels like a hug! 

Kindness

Sara Gillis, as a person and as a website copywriter, is committed to equity and diversity across race, gender, sexual orientation, ability, age, size, religion, and experience.

All are welcome here, and all are celebrated here.

Diversity

What Sara Said is committed to ensuring that all digital content shared here and elsewhere is accessible to all people, regardless of ability.

If you have an accessibility concern, please contact Sara at hello@whatsarasaid.com.

Inclusion

i
believe...

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Is your website copy helping you stand out as a photographer, or is it blending in with the rest?

Take this quiz to discover how to make your website copy showcase your personality, so you can say goodbye to dull phrases like capturing your authentic love story...for good.

Where Does Your Photography Website Rank on the Boring Scale?

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quiz!

a personality quiz for photographers

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I'm the website copywriter your photography business needs.

Hi, I'm Sara!