Your value as a photographer is so much more than what happens when you click the camera shutter: it's about how you see and share your clients' stories.
My words and your images bring your client's stories to life, showing them not just what life looks like, but how it feels.
If you're banking on your images speaking for themselves, it's no wonder you're hearing *crickets.*
I help photographers like you pair relatable words with beautiful images.
After eight years spent in collegiate classrooms teaching English and communications, I traded in my stacks of essays to grade to spend my days drafting words to share your perspective as a photographer.
Because while everyone wants pretty photos, the photographers that are hired again and again do far more than simply click the camera shutter when something beautiful or tender or hilarious or vulnerable unfolds in front of them.
every photographer wants to create beautiful images
you do more than that.
(And that's the story I want to tell.)
My mission as a website copywriter is to help your dreamiest clients understand who you are and why working with you is exactly what they’re looking for.
It’s about building a connection, through your dedication to capturing their stories and my role in helping them picture themselves as part of yours.
They create imagery that shares a story, one that feels true and unique to each client.
my story
I own two businesses I love that are scaling and that make it possible for me to be present and support my family.
Today
2025
I wrote for a handful of photographers and quickly knew I had truly found my dreamiest clients.
The Niche
2021
I launched What Sara Said and built my business as a website copywriter.
The Leap
2020
After battling burnout and overwhelm, I left the classroom for a non-profit job.
The Turn
2019
I graduated with my M.A. in literature and accepted a big-girl teaching job at a local technical college.
The Teacher
2013-2018
In college and graduate school, I wanted to be like Andie Anderson, so I studied journalism and literature.
The Student
2005-2013
The world needs more positivity, creativity, and kindness, and What Sara Said is dedicated to serving clients and engaging in business practices in support of these principles.
After all, a life well lived is a creative one that feels like a hug!
Kindness
Sara Gillis, as a person and as a website copywriter, is committed to equity and diversity across race, gender, sexual orientation, ability, age, size, religion, and experience.
All are welcome here, and all are celebrated here.
Diversity
What Sara Said is committed to ensuring that all digital content shared here and elsewhere is accessible to all people, regardless of ability.
If you have an accessibility concern, please contact Sara at hello@whatsarasaid.com.
Inclusion
i
believe...
take the quiz
If you've ever read your website copy and thought, "This doesn’t even sound like me," you’re definitely not alone—and you don't have to feel stuck anymore.
Take this quick, fun quiz and discover the two words that define your brand voice—so you can start writing website copy that sounds like you (and connects with the clients you actually want to work with).
Because when your words start to sound like you? Click...that's when everything falls into place!
what's your brand voice superpower?
free
quiz!
