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Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!

Hello!

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Raise your hand if you mention Chip and Jo or Ben and Erin so often in conversation that your husband thinks they’re coworkers or friends of yours instead of HGTV stars?! *raises hand proudly* My husband and I have lived in two apartments and two homes in our (nearly) ten-year marriage, and with each place […]

…about the similarities between running a business + decorating a home.

Business

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My father has many charming qualities – chief amongst them his uncanny dad-joke humor and his unmatched mental Rolodex of people he’s met – but one of his, ahem, less redeeming quirks is his refusal to eat anything green.* My dad’s brain equivocates the color green with “healthy,” and since he’d never reach for healthy […]

…about why picky customers are good for business.

Business