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Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!

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When it comes to the world of websites, most business owners know that they need to display some type of client reviews or testimonials so that potential clients can see who says so besides them. Often, that looks like your classic testimonial scroll that features a photo and a quote that gives insight to the […]

The Purpose and Power of Client Case Studies On Your Website

Copywriting

Photo of Computer and Podcast Microphone

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Guess what?! The Copywriter on Call podcast is officially BACK for season three! 🎙️ Copywriter on Call was designed to give you practical advice to uncover the brand voice that’s already within you, so you can infuse your creative business with your stories and the heart behind your work. It’s for the business owner that’s […]

The Best Of The Copywriter on Call Podcast

Copywriting

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One of the first things that many business owners *think* they need to do when starting their business or growing their brand is to create an Instagram account, curate a perfectly aesthetic feed, and start attracting followers.  And don’t get me wrong – Instagram CAN be an amazing way to grow your following and generate […]

How To Attract Consistent Leads To Your Business Beyond Just Instagram

Business

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It’s no secret that there are a lot of other people who do what you do. In business, we call this the saturated market complex. Regardless of the industry you’re in, there are simply going to be others doing the same thing.  As a business owner, this can feel scary, because let’s be honest – […]

5 Ways To Stand Out In A Saturated Market As A Photographer

Business

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You’ve probably heard of business coaches, financial coaches, life coaches, and even TikTok coaches, and there’s a chance you’ve considered hiring one or joining one of their programs before.  As a business owner, there are ENDLESS options of people to learn from, and honestly, that can be a blessing and a curse.  On one side, […]

How To Know What Type Of Coach Is Right For You In 2024

Business

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December is always an interesting time of year as a business owner.  For many of us, it’s a chance to slow down, work a little less (if you want), reflect on the year, and start prepping for what’s to come.  Everyone does business differently, so it may not look this way for everyone, but for […]

4 Things To Focus On During Slow Season Of Your Business

Business

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I believe that as a business owner, your voice is your superpower, and I’ve got two key hacks to help you discover and use your authentic voice online. But first, hear me on this: your voice is your unique way of serving your audience AND, if you’re in business, of selling to them, too. Industries […]

Using Your Authentic Voice Online

Business

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Raise your hand if you mention Chip and Jo or Ben and Erin so often in conversation that your husband thinks they’re coworkers or friends of yours instead of HGTV stars?! *raises hand proudly* My husband and I have lived in two apartments and two homes in our (nearly) ten-year marriage, and with each place […]

Three Similarities Between Running a Business and Decorating a Home

Business

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My father has many charming qualities – chief amongst them his uncanny dad-joke humor and his unmatched mental Rolodex of people he’s met – but one of his, ahem, less redeeming quirks is his refusal to eat anything green.* My dad’s brain equivocates the color green with “healthy,” and since he’d never reach for healthy […]

Why Picky Customers are Good for Business

Business