I’m a proud course mama.
The modules inside Words That Click are incredible and loaded with tactical lessons to help move you away from website writer’s block!
When you showcase your (gorgeous!) photos on your website without pairing them with personality-packed, SEO-friendly copy, it feels like having a sandwich with only bread or chips without queso: incomplete, unfinished, and lacking flavor.
Your images alone cannot truly convey who you are as an artist, the value you share with your clients, and the dedication you have to your work. You need copy to pair with your work to actually do the heavy lifting of marketing your services.
While your photography showcases your style and the personalities of your clients, your website copy captures who YOU are as a creative and the heart behind what you offer.
Don't leave those ideas up to chance. It's time to write Words That Click.
This is the year that you level up your website so that it works harder for you.
From sharing your personality and hyping the value of your services to making friends with Google, this course has everything you need to DIY your website copy.
Say goodbye to that stack of website copywriting to-dos in favor of a roadmap that works for you
Feel creatively inspired and validated by dream clients that value you and your services
Show up as yourself in your business and on your website, without relying only on social media to share your value
Build your searchability and messaging know-how to attract your dream clients with ease
As a copywriter who's worked with nearly 90 clients and a teacher at heart, I've combined the know-how you want and the support you need inside Words That Click.
Get ready to:
Eight modules of how-to video lessons to write with confidence.
Access practical, proven copywriting formulas and copywriting swipe file templates for every page of your photography website.
Demonstration videos to help you take your copy from Google Docs to live on your website with ease.
Bonus modules on mindset, blogging for photographers, and crafting a conversion-ready sales page.
It's time to rely on your website to do the heavy lifting when it comes to your marketing.
Ready to spend more time doing what you LOVE with a camera in your hands? You need Words That Click.
This course will teach you how to leave behind generic, this-sounds-like-everyone website copy in favor of packing in the (SEO-optimized) personality instead.
words that click
diy your website copy with support when you need it
Madeline Fisher, Words That Click Student
"This course is packed with information, but it’s organized in an intuitive way where the content builds upon itself.
The templates and examples are easy to follow along and tweak and cater to fit me and my unique business. Sara was so professional, kind, and helpful, both when I was deciding to do this course and during the office hours days."
the results are in
Myra Kushon - Words
That Click Student
"I have struggled with the copy on my website for years. Sara breaks things down into bite-sized pieces so I can make progress without feeling overwhelmed!"
Katie Lyke - Words
That Click Student
"Sara's course was EXACTLY what I needed! She helped me create unique copy that spoke to the clients I aim to serve. I have had so many clients say they felt like they already knew me after reading my website!"
photographers who've trusted what sara said:
Words That Click is a self-paced course. All modules, including bonus trainings, will be live and ready for you upon purchasing the course!
If you aim to complete one module per week, I suggest reserving one hour per week to consume the content and one additional hour to implement the strategies on your website.
Is this course self-paced?
How many hours will it take me to complete the Words That Click course?
your burning questions answered:
Yes! Every Words That Click purchase includes access to 1:1 support from Sara. Voxer hours are offered every month for you to ask questions and get support as you work through the course.
Finished with the course? That's great! Your access to the course and to Sara via Voxer hours never expires, so feel free to say hello and ask questions as your business (and your website) evolves.
When I've purchased courses before, the content has been difficult to apply to my unique business.
Will this course give me 1:1 access to coaching and support from Sara?
your burning questions answered:
It's difficult to prioritize your business and yourself when your bottom line may be shrinking. But, think about what's possible if your website worked harder for you by prioritizing personality-packed, SEO-friendly copy.
What if your website boosted your ranking on Google and helped clients to find you organically? What if your website did the heavy lifting you need when you market your services? This is possible inside the course.
Business has been slow this year.
How do I know this is the right investment for me?
your burning questions answered:
You love the work you create as a photographer, but when it comes time to market your services on your website, your words just don't capture the passion you have to create art that your clients can feel for years to come.
If you're ready to stop relying on generic website copy that just isn't converting, but you aren't sure how to capture the magic of your images in words, let's partner up to pack in some personality on your website!
Let me show you how infusing your photography business with your stories and the heart behind your work will increase your profit margins, help you stand out in a saturated market, and boost your confidence.
