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Episode 2.21 – Podcast Show Notes

Podcast Show Notes

October 11, 2023

Your photography website homepage is the first stop for your dream clients, so it’s key to have a “Home” page that guides your dream clients from stranger to client. 

After working on dozens of photography websites, I have a proven checklist of what needs to be included in your online welcome mat, AKA your “Home” page.

Tune in to hear the six must-have elements for a converting “Home” page, so you can be sure you’ve included all of these on your website! Watch on YouTube here.

01:54 — Capture attention with a results-based headline that speaks to your ideal client

03:06 — How to use Mindset Motivators to speak to your client’s deepest emotions and desires

05:14 — Position yourself as the easy-yes choice for your dream photography clients 

08:31 — Use a “Let Me” statement to invite your website visitors to take the next step

10:07 — Sharing a glimpse of your services or your offers

13:21 — Great customer testimonials can grow your business faster than practically any other kind of content

18:34 — Take the time to tell them who you are to create an immediate connection 

📚MENTIONED IN THIS EPISODE

🌐 Website “Home” Page Checklist

📚 Building a StoryBrand by Donald Miller

💬 StoryBrand Blog Post on Client Testimonials

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top posts

fitness

coaching

01.

Get Anything You Want in Life

02.

Meditation for Beginners (3 Steps!)

03.

The Story Behind my 1st $20k month

04.

Being a Future Based Thinker

CATEGORIES

Business

copywriting

social media

Free!

Download my exclusive freebie to teach you how to craft the perfect ‘About Me’ page

join the
content huddle

tell me more!

Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!

Hello!