Copywriting and content writing for my photography clients can differ based on the photographer’s brand voice type, niche, busy season or season of the year, or common questions they’re fielding. But ALL photography clients want and need their content to demonstrate their dedication to their clients and their expertise in capturing moments beautifully!
Today, I’m sharing a peek inside my writing process for some of my VIP photography clients! It’s no secret that I just L-O-V-E writing for photographers – I worked with 7 (!!) in 2021, and I can’t wait to serve even more this year!
Keep reading for my tips:
1) Use the seasons to inspire content. For example, the winter holiday season often means teasing and sharing beautiful photos from Christmas-themed family sessions. For photographers who serve businesses and brands, creating content focused on product or service offerings related to holiday shopping for loved ones (think Easter, Mother’s Day, Father’s Day, or of course, Christmas) can be an easy way to take a nod from the season and stay relevant.
2) Showcase the photographer’s niche. When I’m writing for a newborn photographer client of mine, much of their website and blog content features adorable babies (#bestjobever). My content creation process focuses on what to look for when hiring a newborn photographer and best practices for ensuring babe is sleepy and well-fed for the session. The key to creating content – for any product-based or service-based business! – is speaking directly to one type of customer or client at a time, and this guideline is key for photographers, too.
3) Give a peek inside the photographer’s bag. This works for ALL photographers, as everyone loves behind-the-scenes content, and it’s always fascinating to see what equipment and tricks a photographer has on hand! Plus, you can show differences or a range of must-have items for different clients, if that applies to you, such as what you’d bring to shoot a wedding versus a newborn, or what gear you bring along when natural light is a concern.
4) Showcase the photographer’s client experience. No matter if a photographer is capturing weddings, families, or brands, one thing matters to them ALL (and often brings about the bookings!): the comfort level and confidence of their clients when they’re in front of the camera, and how the photographer cares for and satisfies their client before, during, and after the session.
What makes a photographer different is HOW they achieve this for their clients. What’s their client experience like? What support and pre-work do they offer their clients to prepare for the session? Whether you send beautifully curated client gifts, a top-ten list of tips to prepare for a photography session, or offer custom design services to ensure that the photos you capture live outside of the cloud and actually make an appearance on the walls of your client’s home, your client experience is what helps make YOU and working with you unique!
If YOU are a photographer who’s ready to outsource your website copy, social media strategy, or blog content to someone you can trust with your messaging, let’s chat!