With all this talk about content being king (ahem, QUEEN) to cultivating a loyal customer base, it’s no wonder we as business owners are popping Dove chocolate after Dove chocolate just thinking about what to post on social media.
Here’s the good news: you CAN step off the content-creation wheel AND still share relevant, timely, effective content with your people. Today, I’m teaching you three ways to share content, no overwhelm in sight.
It’s time give your typing fingers a break (at least while you catch your breath!).
It’s time to kick the imposter syndrome to the curb (at least for the next few minutes).
01) Reshare + Reflect
Find a news article, researching finding, statistic, blog post, or infographic that resonates with you AND will resonate with your ideal client. Then, share the post and include a personal reflection or comment.
02) Repurpose + Reshare
Write one longer-form piece, such as a step-by-step process that your client needs to know, 500 words on a timely or evergreen topic related to your industry, or even your response to a frequently asked question (FAQ).
Then, break up that content into bite-sized chunks that are appropriate for each social platform, and publish in a series of posts!
03) Create Your Own Content
Following your intuition or your inspiration, craft a post in your own conversational, personality-packed style. Then, share the post with a related image or graphic!
P.S. Don’t groan at me when you get to #3…you had to know this was coming, right? Content doesn’t just create itself, BUT on days where you just don’t have it, #1 and #2 can give you healthy doses of sanity, no chocolate-binge required.