In every single industry, profit is king (or QUEEN – ahem). But before profit comes the leaps of faith that lead to the products and services that meet people’s needs, that meet YOUR people where they are, that present a solution to an aggravation, a fulfillment of a desire, or a realization of a dream. […]

Meet me at the salad bar, won’t you? While I heap tongs-full of spinach leaves on my plate and source a river of Ranch dressing, creating a current that rivals the Big Sioux River, you opt instead for romaine, a conservative ladle of French dressing, and croutons on top. The beauty of a salad bar? […]

Remember the first day of trigonometry class when your kind, but balding male teacher said the words “unit circle,” and you watched all the smart kids in your class nod and smile like they studied BEFORE THE FIRST DAY OF CLASS? via GIPHY That’s what most people in my life looked like when I mentioned […]

A few weeks ago, I wrote a post all about what it means to be a copywriter. But today, I’m back to share what action steps I took to train myself in copywriting. I’m excited to share the process I’ve taken to learn copywriting skills and hustle hard to spin those skills into a fulfilling […]