Free!

website copy how-tos + marketing tips

delivered right to your inbox

top posts

fitness

coaching

01.

Get Anything You Want in Life

02.

Meditation for Beginners (3 Steps!)

03.

The Story Behind my 1st $20k month

04.

Being a Future Based Thinker

CATEGORIES

Business

copywriting

social media

Free!

Download my exclusive freebie to teach you how to craft the perfect ‘About Me’ page

join the
content huddle

tell me more!

Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!

Hello!

Finding Your Brand Voice

Copywriting

June 9, 2020

Meet me at the salad bar, won’t you?

While I heap tongs-full of spinach leaves on my plate and source a river of Ranch dressing, creating a current that rivals the Big Sioux River, you opt instead for romaine, a conservative ladle of French dressing, and croutons on top.

The beauty of a salad bar? The choice is YOURS.

And the same goes for business. Consumers have a wealth of choices to make each time they interact with a business, whether it’s filling their gas tank, surprising their kiddos with Saturday morning donuts (sprinkles required), hiring a photographer to capture family photos, or investing in a business coach.

In a world of abundant choice, how can YOU attract YOUR ideal client?

A quick lesson: it’s your WORDS, your STORIES – the personal, unique-to-you ways that you interact with your clients that help a consumer to select YOUR business from the salad bar of options at their disposal. One other thing at play here? Tone (a fancy writing word for personality). In other words, are you a dramatic storyteller who gasps and sighs and says, “and THEN” a lot, or would friends rely on your logical, to-the-point, no-fluff style of interaction?

This, my friend, is what copywriters like me call your BRAND VOICE. There are FIVE unique brand voice types, and I can’t wait to find out if YOU are Casual + Conversational, Charming + Joyful, Authoritative + Experienced, Progressive + Inventive, or Quirky-Cool + Whimsical!

If you haven’t spent much time thinking about how YOUR business looks on the proverbial salad bar of commerce, let’s uncover YOUR unique brand voice together.

I’ve got a FUN quiz for you to help you discover YOUR brand voice. If you’re ready to find the words that capture YOUR personality and will help you serve AND sell to your clients, then click here!

share this post:

Leave a Reply

Your email address will not be published. Required fields are marked *

top posts

fitness

coaching

01.

Get Anything You Want in Life

02.

Meditation for Beginners (3 Steps!)

03.

The Story Behind my 1st $20k month

04.

Being a Future Based Thinker

CATEGORIES

Business

copywriting

social media

Free!

Download my exclusive freebie to teach you how to craft the perfect ‘About Me’ page

join the
content huddle

tell me more!

Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!

Hello!