Meet me at the salad bar, won’t you?
While I heap tongs-full of spinach leaves on my plate and source a river of Ranch dressing, creating a current that rivals the Big Sioux River, you opt instead for romaine, a conservative ladle of French dressing, and croutons on top.
The beauty of a salad bar? The choice is YOURS.
And the same goes for business. Consumers have a wealth of choices to make each time they interact with a business, whether it’s filling their gas tank, surprising their kiddos with Saturday morning donuts (sprinkles required), hiring a photographer to capture family photos, or investing in a business coach.
In a world of abundant choice, how can YOU attract YOUR ideal client?
A quick lesson: it’s your WORDS, your STORIES – the personal, unique-to-you ways that you interact with your clients that help a consumer to select YOUR business from the salad bar of options at their disposal. One other thing at play here? Tone (a fancy writing word for personality). In other words, are you a dramatic storyteller who gasps and sighs and says, “and THEN” a lot, or would friends rely on your logical, to-the-point, no-fluff style of interaction?
This, my friend, is what copywriters like me call your BRAND VOICE. There are FIVE unique brand voice types, and I can’t wait to find out if YOU are Casual + Conversational, Charming + Joyful, Authoritative + Experienced, Progressive + Inventive, or Quirky-Cool + Whimsical!
If you haven’t spent much time thinking about how YOUR business looks on the proverbial salad bar of commerce, let’s uncover YOUR unique brand voice together.
I’ve got a FUN quiz for you to help you discover YOUR brand voice. If you’re ready to find the words that capture YOUR personality and will help you serve AND sell to your clients, then click here!
