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    Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!

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    Even though you might be reading this blog post as early as August, Black Friday is right around the corner and as a business owner, you can’t afford to put off the planning for one of the most lucrative sales seasons of the year.  Many larger brands and businesses start planning their Black Friday offers, […]

    How to Decide Your Black Friday Offer

    Copywriting

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    POV: you’re scrolling through Instagram and you see someone promoting their new course. “ENROLL NOW!” they say. “Receive a 1:1 call as a bonus when you enroll today.” they say. And then they follow their announcements with all of the things that you’ll receive in the course.  6 Modules. 6 Group Calls.  Monthly coaching. Slack […]

    Sell The Experience, Not The Service

    Copywriting

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    You hear it in business all the time… “Be yourself! People want to know the real you.” Ahhh yes, thank you for that advice that is so much more easily said than done. 🙃 As a business owner, you’ve likely experienced this tension of showing up as yourself while also showing up as a professional […]

    Why Writing About Yourself Can Be Difficult and How a Copywriter Can Help

    Copywriting

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    Picture this: you find someone on Instagram that you would LOVE to work with for your business. You head to the links in their bio, scroll their website, and find yourself on their contact page, ready to inquire about booking their services. You enter your name, email address, and a brief description about what you’re […]

    The Most Overlooked Page On Your Website + How To Optimize It

    Copywriting

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    As a photographer, there’s no denying that you have a LOT of photos to work with. Compared to many business owners, you have pictures for dayssss, and that can come in handy when planning your social media content.  While many business owners (myself included) have to create graphics on Canva, film reels and craft other […]

    Your Aesthetic Instagram Doesn’t Pay Your Bills – Your Actual Clients Do

    Copywriting

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    Raise your hand if you’ve ever had the thought, “My work will sell for me!” 🙋🏻‍♀️ This is a common mistake that I see photographers and other female creatives make when it comes to their website, and I really do get it. It’s easy to think that if someone can just see what you do, […]

    Why Your Portfolio On Your Website Isn’t Enough

    Copywriting

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    As a copywriter, it’s something I see all the time… I’ll start working with a new client, audit their current website copy, and when I get to this one page, I’m almost always met with a whole lot of information that isn’t helpful for their audience.  The page in question? The “About” page.  Now, I […]

    Why Your “About” Page Isn’t All About You.

    Copywriting

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    293,339 people. That’s how many people are employed in the photography industry in the United States as of 2023. You might be wondering what this information has to do with you… If you’re a photographer, that number tells me one thing: being a photographer is not your superpower.  Now, I say that out of full […]

    What’s Your Photography Business Superpower?

    Copywriting

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    As someone that works with photographers and female creatives on the regular to create website copy (AKA “word magic”), I have a front row seat to a lot of website copy mistakes. But before I get to sharing those, let’s chat for a minute about “word magic.” Copy that is “word magic” is personality-packed and […]

    5 Photography Website Copy Mistakes You Might Be Making

    Copywriting

    Photo of Computer and Podcast Microphone

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    As business owners and as consumers, we are obsessed with value, am I right? We’re always on the hunt for a deal, and if you’re anything like me, I bring home one too many throw pillows from Target and meet my husband’s eyeroll with an insistent, “But they were on sale!” Let me make something […]

    How to Communicate the Value of Your Work

    Copywriting