a marketing + copywriting blog for photographers like you

Summer time as an entrepreneur can be unpredictable, to say the least! For me, summer means balancing two businesses (this one and my NEW mobile book business, What Sara Reads) while juggling sports and playdates for both of my sons. Plus, I like to spend quality time with my husband over our summertime wedding anniversary, […]

In this episode, Sara shares the journey of launching her new business, a mobile bookstore called What Sara Reads. From participating in a business incubator program through Startup Sioux Falls to finding the perfect trailer to renovate, Sara shares every step along the way to bring hand-selected fantasy, romance, and popular fiction novels, as well […]

The online business world is a fun place to be because you truly get the opportunity to connect with so many different people doing different things who live in different places.  But coming from a background of teaching, I was so incredibly used to being surrounded by real humans every single day. So when I […]

On this episode of the Copywriter on Call podcast, Sara shares her tips for making the most out of attending an industry conference. Sara shares her must-do advice on choosing the right conference for you, budgeting for travel, anticipating your marketing needs before arriving at the conference, staying present and connecting on a human level […]

On this episode of the Copywriter on Call podcast, Sara chats with Josh Haynam, CEO and co-founder of Interact Quiz Maker, a platform for creating personality quizzes that are powered by AI. Josh shares best practices for using quizzes as lead magnets and shares opportunities for business owners to use quizzes at other junctures in […]

In this episode of the Copywriter on Call podcast, I chat with Sarah Monson, a Wisconsin senior photographer who recently niched down to serving only seniors. Sarah is also stepping into education this year and needed a new website to support those moves. Learn how Sarah and I initially connected inside The Content Huddle, my […]

Have you ever sat down to write copy for your business and find that you’re met with a blinking cursor on a blank Google Doc? Fast-forward a few hours, and the next thing you know, you’ve written approximately… nothing? Admittedly, even as a copywriter, I’ve experienced this too! It happens to the best of us.  […]

CELEBRATE: It’s the one-year birthday of the Copywriter on Call podcast! 🎉 On this commemorative episode of the podcast, the script is flipped, and Sara’s the one being interviewed by her bestie and brand photographer, Amanda of Arc Creative Company. Tune in as Sara looks back on the past year in her business and what’s […]

On this episode of the Copywriter on Call podcast, Sara interviews Brittany Herzberg, SEO & Case Study Copywriter at Copy by B and The Basic B podcast. We chat all about how Brittany’s career in massage therapy gave her a solid understanding of SEO and inspired her to launch her business. We also talk in-depth […]

Think about the last time you Googled a new restaurant to try… During your Google search, you likely stumbled upon the restaurant’s website, and as someone that’s never been to this restaurant before, you naturally have questions. What type of food do you serve? What are your hours? What’s the parking situation? Do I need […]