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Capturing Your Ideal Client: Creating Brand Personas + Voice
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Six Writing Prompts + Bonus Connection Guide
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Uncovering Your Why
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What Sara Said Newsletter!

Hi!

I'm Sara.

What Sara Said prioritizes the human side of business through conversational, personalized copywriting, content, and strategy.

Whether you’re a real estate professional, a photographer, a web designer, or a therapist, I believe that people want to do business with visionaries who take ownership of what makes their business unique, who own their personality and who embrace their quirk.

Vacation mode: ON. The hubby and I are headed on

Vacation mode: ON. The hubby and I are headed on our first legit solo vacay in a LONG time...and we're headed to VEGAS! Picture me, by the pool, drink in hand, maaaaayyyybe jotting down some biz ideas for Q3 and Q4. I'ma try hard not to work, but a girl needs a break from the sunshine...right? Or something? Here's to all the @janelabay swimsuits I'll be rockin', learning how to play craps (pray for me), and the man whose hand I'll be holding. Oh, and praise be the lack of sticky, sports-sweaty kids, who I'm sure I'll miss on day two.

Funny story: In fourth grade, I wrote a Magic Scho

Funny story: In fourth grade, I wrote a Magic School Bus-inspired story about spaghetti traveling through the body. I remember writing this story - by hand, mind you! - and giggling to myself, feeling so fervently even then that this, WRITING, was what I was meant to do. And while I'm not publishing books about bodily functions or donning a Ms. Frizzle-style dress (though BLESS that woman, she had a keen fashion sense!), I am still convinced that there's nothing better than feeling in your bones like you're doing what you're meant to do. Just in case writing isn't your thing, I've crafted six writing prompts to help YOU share your quirky, wonderful self with YOUR people (spaghetti optional). And as a bonus, I've added my Connection Guide to help you truly engage with the people who have chosen to follow YOU. Go grab my guide in The Copy Shop (#linkinprofile), friend, and let's tell YOUR stories together.

Can I just say something? Womanhood is, to put it

Can I just say something? Womanhood is, to put it simply, categorically difficult. Women criticize other women's successes. Motherhood is a lonely endeavor. WORKING motherhood is equally lonely. And in the midst of the negative self-talk, the meetings, the laundry, the pay gap, the snack schedules and the obligations, I need to be known, to be seen, to be understood not simply as a mother, but as a woman, too. And I have a feeling that you, friend, feel the same way. But let me share this kernel of real talk with you: The moments in which I've felt the most known, the most understood, have been when I've shared the stories that have shaped who I am. I've learned that I feel truly connected when I listen to another woman’s stories and find bits of myself within her story. The stories that we share with one another allow us to see and to know ourselves more, and to know that we aren't alone in our struggles, our successes, our in-betweens. Shout out a friend who is always willing to hear YOUR stories in the comments below, and here's to sharing our quirk and our REAL selves with those who already know it all.

Her friends call her Franny. Her mama's turkey st

He’s our “steady ship inside a tireless storm,

He’s our “steady ship inside a tireless storm,” as @katejbaer beautifully says. He’s unruffled by my extraness, he’s charmed by our Lionel’s passion, and he’s delighted by our Quincy’s mind. We are the luckiest. Thank you for loving us so well, honey. Happy Father’s Day 🥰

Julie is one talented lady - she's a degreed Inter

It might just be me, but I’m seeing the word “

The pandemic didn't make me into a super-duper sou

The pandemic didn't make me into a super-duper sourdough bread maker. I didn't join an online book club to get my friend fix during lockdown. But the ongoing pandemic did add one passion to my plate...I'm now a semi-successful plant mama! I (hopefully!) have banished my black thumb in outdoor gardening in favor of low-maintenance indoor plants, and I have to say, I looooove the view when I walk into my office (sneak peek coming SO soon). Here's a few fun plant tidbits: - My favorite plant? Definitely my ZZ plants (I have two).
- Favorite place to buy plants or pots? @rooted_plantshop (I can't wait to visit their new shop location!) and @thesill (I have a monthly plant subscription!)
- Other easy, low-maintenance plants I enjoy: Snake plants, aloe vera, and limelight dracaenas! Bonus tip: find you a plant guru who can help you determine when you can nurse a plant back to health, or when it's time to let go. @tawnyamanda, you're a plant lifesaver! What pandemic activities did YOU take up, friend? Any plant tips for me? What should be my next plant purchase?!

@HelloSaraGillis

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