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Julie Roth with Hegg, Realtors®

Julie Roth with Hegg, Realtors®

Mountain Rose Realty

Mountain Rose Realty

Dave & Co. Real Estate Team at Hegg, REALTORS®

Dave & Co. Real Estate Team at Hegg, REALTORS®

Miller Team at Hegg, Realtors®

Miller Team at Hegg, Realtors®

Peska Construction

Peska Construction

Aspire Counseling

Aspire Counseling

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Share Your Brand's Story With The
What Sara Said Newsletter!

Hi!

I'm Sara.

What Sara Said prioritizes the human side of business through conversational, personalized copywriting, content, and strategy.

Whether you’re a real estate professional, a photographer, a web designer, or a therapist, I believe that people want to do business with visionaries who take ownership of what makes their business unique, who own their personality and who embrace their quirk.

Jesse hired What Sara Said to create nearly 30 (!!

Jesse hired What Sara Said to create nearly 30 (!!) pages of copy for his organization's first-ever website, as well as quarterly newsletter content! I love sharing the story of a business - thank you, Jesse! "Our biggest challenge prior to working with What Sara Said was telling the story of our organization in a way that resonated with our stakeholders. Sara helped us communicate our work in a new and impactful way, and we are seeing and feeling the results. Sara is easy to work with and will help bring your organization forward!"

{Hint: If you're struggling to write your "About M

{Hint: If you're struggling to write your "About Me" page on your website, SAVE this post for later!} KEY QUESTION: Sara, why does my website need an "About Me" page? Do people even read those anyway? MY ANSWER: The easy answer is YES, you need an "About Me" page, and YES, people read these pages - especially potential clients! Businesses need an "About" page because today's consumer has a multitude of choices at their disposal. I believe that your people come to your business because it’s just that: YOURS. And to keep the line of clients showing up at your metaphorical door, you’ve got to help your people to find glimpses of themselves in YOU and in YOUR business. Because if business ownership – and buyer’s choice – isn’t personal, each sweet little storefront in America would only allow ONE owner per industry to set up shop. ONE photographer. ONE real estate agent. ONE calligrapher. ONE therapy clinic. But friends, we don’t live in that world. Instead, business owners like YOU experience success because YOUR clients choose to work with YOU. And I’m here to help YOU tell that story. If YOU want to learn more about how to craft a compelling "About Me" page that isn't just a space filler and actually converts an idle web surfer into your ideal client, follow along with the #AboutMeBlitz hashtag; I'm posting tips each week! Plus, stay tuned: I'm announcing something FUN for About Me pages coming up in June! #copywriting #howtowriteanAboutMepage #websitecopywriting #AboutMe

I've noticed something about the items I "Add to C

I've noticed something about the items I "Add to Cart" when I'm shopping for clothes online: Most of the clothes in my cart don't make it to the "Check Out" line. What I actually purchase versus what I remove from my cart doesn't follow some scientific fashionista formula. Instead, what actually makes it to my mailbox are the items I choose based on my heart, my gut: my intuition. And doing business shouldn't be any different. If your eyes are seeing 💰💰 but your heart isn't in it, say "No, thank you, but let me point you towards..." and walk. away. 🚶‍♀️ If your mind and your wallet love the security that your 9-5 provides, but your gut is telling you there's something more out there for you, then give that bug in your ear a good, honest listen. Your intuition is just that: YOURS. No one else has it, and no 👗 formula or recipe or fancy elixir can replace it. And frankly, friend, that goes for any copywriting formula or social media caption Mad-Lib out there, too. These tricks just can't replace or replicate your intuition. As a copywriter, I can't hijack your intuition and capture it in words. But what I actually do is learn your turns of phrase, witness how you interact with and care for your clients, and write in a way that prioritizes what matters most to you, and to them. Even the most comprehensive copywriting formula just cannot compare. P.S. I've got NO time for scientific FASHION formulas; I'm just gonna wear what I like, and bless and release all the rest ✌️

Can I just say something? Womanhood is, to put it

Can I just say something? Womanhood is, to put it simply, categorically difficult. Women criticize other women's successes. Motherhood is a lonely endeavor. WORKING motherhood is equally lonely. And in the midst of the negative self-talk, the meetings, the laundry, the pay gap, the snack schedules and the obligations, I need to be known, to be seen, to be understood not simply as a mother, but as a woman, too. And I have a feeling that you, friend, feel the same way. But let me share this kernel of real talk with you: The moments in which I've felt the most known, the most understood, have been when I've shared the stories that have shaped who I am. I've learned that I feel truly connected when I listen to another woman’s stories and find bits of myself within her story. The stories that we share with one another allow us to see and to know ourselves more, and to know that we aren't alone in our struggles, our successes, our in-betweens. Shout out a friend who is always willing to hear YOUR stories in the comments below, and here's to sharing our quirk and our REAL selves with those who already know it all.

When I was first blogging as a 20-something studyi

When I was first blogging as a 20-something studying in the Twin Cities for a semester, I was all about the quirky page title. Instead of "Home," I believe my navigation menu said "Casa," which is Spanish for (you guessed it) "home." Most successful businesses today don't deviate from the traditional page titles in their navigation menu, and wisely so - if you're trying to sell a service or a product in a saturated marketplace (i.e. airline flights), you don't want to stick out for the wrong reasons, like calling your "Search for Flights" page "Get Me Outta Here." But where some fun can be had? Headings. Take it from @jetblue (their home page asks, "Where on earth are you going?") or @shopdog (you'll see that "Professional Dog Mom Advisors" is the company's statement of expertise, and if you've ever met a dog mom - AHEM 🙋‍♀️ #nelliegillis #mookiegillis - you know they're good at what they do) - both pages show some lightheartedness in their page headings. Here's to using unexpected places to add some personality to your website!

Have you ever found yourself scrolling through soc

Have you ever found yourself scrolling through social media, trying to gather inspiration for a post on your own feed? I've BEEN. THERE. In a return to my #Englishmajor roots, I've crafted six writing prompts designed to help YOU share your quirky, wonderful self with YOUR people. And as a bonus, I've added my Connection Guide to help you truly engage with your followers. After all, that's the best thing about social media - seeing glimpses of yourself in the stories and lives of others! So get out there, friend - grab my guide in The Copy Shop (#linkinprofile), and share your heart with the people who have chosen to follow YOU. I'm willing to wager that the face behind the screen (yes, YOU), are the reason they did!

Meet me at the salad bar of business, won't you?

When my Grandma Helen died, she left behind countl

When my Grandma Helen died, she left behind countless recipes in her signature cursive script. As I looked through her recipes, I saw little notes in the margins of her cards, adding her own little twist to the directions. She'd cross out one-half cup and write "a handful." She had the measurements right at her fingertips, but as a woman who raised nine babies and grandmothered twelve grandchildren, she trusted her intuition more. And you should, too. For even if you're new at this business thing, or even if you wouldn't describe yourself as a writer, or even if you don't know what to say or share with your people, know this: your intuition matters, and letting it guide you is just one more reason why your ideal clients choose to do business with YOU instead of the other XYZ business around the corner.

@HelloSaraGillis

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