Hi, Friend! I’M sara, and I HELP female

creative solopreneurs stand out through words

I love serving creative business owners, from photographers and make-up artists to florists, wellness coaches and more, by crafting copy that’s word-magic for you and for your ideal client.

And as a strategist and an educator at heart, I’m excited to work side by side with YOU, friend, to serve up a hefty dose of YOUR personality in your brand messaging. Let’s drop-kick the tired ol’ strategy that everyone else in your industry is using and change the script to what makes YOU different, so you can serve your people better and sell to them more, too.

Your Biz Messaging Should Be Packed with Personality

If business ownership – and buyer’s choice – isn’t personal, each sweet little storefront in America would only leave room for ONE owner per industry to set up shop. That would mean that each town would have ONE photographer, ONE wedding planner, or ONE calligrapher.

But friends, we don’t live in that world. Instead, business owners like YOU experience success because YOUR clients find glimpses of themselves in YOU and in YOUR business, and they choose to work with YOU.


I'm here to help you tell that story.

I’m one of those girls who wanted to be a writer as soon as I could read picture books as a little lady.

I wrote my first story in fourth grade, a Magic School Bus-style trip through the esophagus. Though my career aspirations changed in middle school, when my aunt’s lavish wedding sprouted dreams of making a life as a wedding planner, and again in high school, when my love for arguments convinced me that I’d been born to be a lawyer, I’ve always been a writer at heart.

In college, I wore my label of “English major” proudly. In graduate school (I was a literature student), I carried around my self-imposed title of “Writer” like a pocket-sized literary anthology.

But after nearly a decade spent in the classroom with dry erase marker smudges on my hands, teaching students to pursue what bubbles up joy in their hearts, I returned again to the beauty of a well-chosen word, this time for creative business owners who are eager to share the heart behind their work.

I am a lover of grammatical sentences – and breaking the rules once in awhile! – drinking wild orange hot tea and my mama’s homemade hot cocoa, watching women change the world, devouring my husband Jordan’s cooking, cheering on social justice, snuggling with my sons Lionel and Quincy, and reading memoirs, thrillers, and YA fiction.

Let’s chase after the personal side of YOUR creative business together.

In a Nutshell

Meet the real Sara

Picture me sending you a metaphorical houseplant that won’t die, even if you have the blackest thumb in all the land, as a thank-ya for following along. I’m the owner and writer behind What Sara Said, and I’m still pinching myself on the regular that I get to do this writing thing full-time.

And now, for the lightning round of Sara trivia:

currently sustained by

red wine + white popcorn, a la olivia pope

on my nighstand

throne of glass by sarah j. maas

on repeat

drama queens podcast

(one tree hill foreverrrr)

dream vacation

two weeks in hawaii with the hubs

never say no to

doodle kisses, school supply shopping, and dreaming

number one fan

washington capitals!


i'm a dreamer, just like you...

What Sara Said prioritizes the human side of your creative business through conversational, personalized copywriting.

I spend my coffee-filled days equipping and inspiring photographers and creatives like you to inject some storytelling into their website copy to increase their conversion rates and serve their people at the same time. My heart pumps joy to inject the personal back into business ownership by snapping the right words into formation.

some of 
our valued clients

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