your business messaging should be packed with personality. let me help you tell your story.
Hi, Friend! I’M sara, and I HELP
small biz owners stand out through words
I love serving small business owners to craft copy and content that’s word-magic. And as a strategist and an educator at heart, I’m excited to work side by side with YOU, friend, to infuse stories and personality into your business so that YOU can serve your people better and sell to them more, too.
If business ownership – and buyer’s choice – isn’t personal, each sweet little storefront in America would only leave room for ONE owner per industry to set up shop. That would mean that each town would have ONE photographer, ONE real estate agent, or ONE calligrapher.
But friends, we don’t live in that world. Instead, business owners like YOU experience success because YOUR clients find glimpses of themselves in YOU and in YOUR business, and they choose to work with YOU.
I'm here to help you tell that story.
I wrote my first story in fourth grade, a Magic School Bus-style trip through the esophagus. Though my career aspirations changed in middle school, when my aunt’s lavish wedding sprouted dreams of making a life as a wedding planner, and again in high school, when my love for arguments convinced me that I’d been born to be a lawyer, I’ve always been a writer at heart.
In college, I wore my label of “English major” proudly. In graduate school (I was a literature student), I carried around my self-imposed title of “Writer” like a pocket-sized literary anthology.
But after nearly a decade spent in the classroom with dry erase marker smudges on my hands, teaching students to pursue what bubbles up joy in their hearts, I returned again to the beauty of a well-chosen word, this time for small-business clients who I believe in.
I am a lover of grammatical sentences – and breaking the rules once in awhile! – drinking wild orange hot tea and my mama’s homemade hot cocoa, watching women change the world, devouring my husband Jordan’s cooking, cheering on social justice, listening to NPR, snuggling with my sons Lionel and Quincy, and reading memoirs, thrillers, and YA fiction.
Meet the real sara
Picture me sending you a metaphorical houseplant that won’t die, even if you have the blackest thumb in all the land, as a thank-ya for following along. I’m the owner and writer behind What Sara Said, and I’m still pinching myself on the regular that I get to do this writing thing full-time.
And now, for the lightning round of Sara trivia:
currently sustained by
anything my nutrition coach lets me eat
on my nighstand
the woman code by alisa vitti
drama queens podcast
(one tree hill foreverrrr)
two weeks in hawaii with the hubs
never say no to
doodle kisses, school supply shopping, and dreaming
number one fan
3 steps to an effective ‘about me’ page
As your business has grown, so have YOU, and you’ve realized that your website doesn’t quite reflect the YOU that you are today.
If you’re a DIYer in your biz-loving heart, I’ve gotchu. Download my exclusive freebie to teach you how to craft the perfect ‘About Me’ page.