The word-magic that you deploy on your photography website is often what gets a buyer to choose you over someone else.
As someone that works with photographers and female creatives on the regular to create word-magic for their photography website copy, I have a front-row seat to a lot of website copy mistakes.
Here, I’m sharing the five creative and photography website copy mistakes I see, so you can stop making them in favor of moving the needle on leveling up your copy and attracting your dreamiest clients.
03:07 — Why the minimalistic approach to copy isn’t helping you (and why your photos can’t do all of the work)
04:43 — How to get more of the right leads with an FAQ section
06:15 — Are you overlooking the obvious information your dream clients need?
07:52 — The easiest way for your clients to take the action you want them to take
09:09 — Don’t make your “About” page all about you — it’s all about your client
Leave generic website copy behind in favor of words that share your personality and act like a BFF friendship bracelet with the Google SEO gods.
Whether writing just isn't your thing or you just need a little boost to get started, website copywriting that sounds like you and attracts the right clients is the superpower you never knew you needed.
Having a photography website that is optimized to show up in search results isn't enough: your copy needs to actually sound like YOU. Want help with that? I'm your girl.
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