As a photographer, serving your clients isn’t just about providing a seamless client experience — you’re creating and capturing memories of some of the most special times in your clients’ lives.
Tara Cieszynski is a professional photographer specializing in newborns, maternity, and families who has designed a deeply thoughtful, full-service experience for her clients.
But her digital client experience wasn’t conveying the same warmth and thoughtfulness to best prepare her clients for her sessions.
Together, we crafted messaging for Tara’s entire automated client experience to help her personality come through and prioritize the right information to be delivered at the right moment in her client journey. This project made it possible for her clients to show up for their sessions feeling comfortable, prepared, and present to enjoy the moment with their baby or family.
01:37 — How healing from grief lead Tara to become a photographer
04:06 — The importance of having automated emails to book dream clients and save you time
07:19 — Why the right information infused with your personality creates photography session clients rave about
08:57 — Understand the types of details that showcase who you are and provide your clients with what they want and need to feel comfortable with you
10:18 — Client experience isn’t just about the process — it shapes their memories of such a special time
12:38 — How to authentically connect with prospects and clients in her content
14:45 — How Tara plans to preparing to make the most out of the holiday busy season
👋CONNECT WITH TARA
Tara Cieszynski is a professional photographer specializing in newborns, maternity, and families. As a wife and a mama of two children earthside and one in heaven, Tara is passionate about capturing the moments and details that matter most in photo and video for her clients. Based in Cedarburg, WI, Tara is also an affiliated photographer with Now I Lay Me Down to Sleep, a non-profit that provides remembrance photography for babies who left our world too soon.