You've been patching together sales pages and new offers since you first launched your photography business...and now that your business has grown up, it's time for your website to get the glow-up it deserves.
Your beautiful photos may capture attention on their own, but you need relatable, sounds-like-me copy to actually move your dreamiest clients from casual viewers to paying clients posing for your camera.
stop giving your outdated website the side-eye.
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Think about all the time and money you’ve poured into your craft.
Whether it was that lighting course that changed how you see golden hour or that mastermind where you finally nailed your pricing strategy, each investment got you closer to the grown-up photographer and business owner you are now.
Your website deserves the same attention. It's the place where your dreamiest clients go to take action and to make decisions—to determine that you’re the one for them.
Working with a professional copywriter isn’t just a nice-to-have—it’s an investment in strengthening the foundation of your brand (and is more powerful than that new camera lens you're clamoring to upgrade.)
relatable, connection-focused website copy helps
the right leads find you online...
(and gets them feeling so dang excited to work with you
that they pay their deposit in minutes.)
Metrics like website traffic and likes on social media don't mean anything if you're spending more time chasing after low-quality leads than you are behind the camera.
in a world where time = money, you want more of both
Working with me means you don’t have to spend hours figuring out the right words for your website.
Because great copy doesn’t just save you time; it makes you money.
when two creatives team up, big things happen for your business
Photographers like you know the importance of having someone who truly understands their craft. That’s why I focus on mine—writing words that help your clients see the value of your work.
two clear signs we're a match (in business)
results that'll make you happy-dance
burnout and bummer clients aren't your problem anymore
Chasing after less-than-ideal leads, only to feel frustrated and uninspired after the session, is a one-woman tunnel to photography burnout.
That era of your business is over when you have keyword-rich, sounds-like-me website copywriting working for you.
(from past projects with photographers like you)
say goodbye to inquiries from price shoppers on Instagram
Those mythical just-right clients—the ones that fill your bucket as a creative, gush about you to their friends, and make you full-on grin when you photograph them again and again—actually find their way to your website (and your inquiry form).
As a female photographer, you're used to carrying the marketing load—now, it's time for your website to carry YOU.
(Plus, who doesn't want more time to daydream about the love interest in that spicy fantasy series you're obsessing over?!)
a website that works = more time for whatever you want
get started
sabrina's website copy speaks to both sides of her photography business: serving clients and educational offers
read her case study
As a lifestyle photographer and photography educator based in Fort Worth, TX, Sabrina's website needed to do a big job.
sabrina's story
sarah's story
sarah's relaunched website sounds like her and shares the impact of her senior photo experience
read her case study
As a senior photographer in Wisconsin, Sarah's brand is inspired by the outdoors that both she and her clients love.
photographers who've trusted what sara said:
WEBSITE COPYWRITING
Stop relying on your images alone to book out your photography session calendar. Let me put my copywriter services to work and call in your dreamiest clients! Copywriter on Call® includes:
Custom SEO keyword research, including identifying target keywords for up to 7 pages, on-page SEO, and done-for-you SEO metadata
1:1 kickoff strategy session and communication with your website designer
Up to 7 pages of done-for-you website copy and SEO metadata
Done-for-you copy placement on your website
Two speedy rounds of revision (if needed)
WEBSITE COPYWRITING STARTING AT $4300
about the process
When you hire me as your copywriter, we begin with two important pre-work steps: a comprehensive kickoff call and my exclusive copy client questionnaire.
Once it's officially your project's time at the starting line, I'll put my proven website copywriting frameworks to work while customizing every detail to you. And, if your photography business also offers coaching, mentorship and/or online courses, I'll write copy that shares your clients' diverse success stories.
After approximately two weeks, I'll send your copy draft as a plain-text Google Docs with up to two rounds of revisions (if needed). Once approved, your project also includes complimentary placement of your copy on your photography website (Showit and Squarespace only).
Want a hands-off website copywriting and web design process from start to finish? Add-on my NEW service, Showit Template SOS! Let me customize your Showit website template and place your copy, so you can enjoy the moment it goes live without the behind-the-scenes hustle.
COPYWRITER ON CALL®: WEBSITE COPYWRITING
WEBSITE COPYWRITING STARTING AT $4300
back
meet your copy bestie
Hi! I'm Sara, and I'm on a mission to bring the personality BACK into website copy.
Because while professionalism is important, the generic and regimented ways of marketing and communicating just feel too darn limiting for modern business owners today, and especially for the nearly 50 photographers I've been writing for since 2020.
To me, "professional" doesn't have to exist on a separate planet from "personality-packed." Instead, an effective website should be an authentic reflection of who you are and why you love doing what you do. You with me?
meet your new favorite website copywriter for photographers (aka word-magic maker)
word-magic maker, at your service
How many more clients could you serve if you free up your time by outsourcing your website copywriting?
When you invest in your website, you're showing the love to photography business, your clients, and yourself.
If you're ready to stop trading time for money in favor of attracting clients who value your expertise, your streamlined and caring client experience, and your reputation, your website is the best tool to share why you're the best photographer for the job.
