Whether you're launching a high-ticket mastermind, a course, a group coaching program, a retreat, a digital shop, or a mentorship, your audience needs to understand exactly why it's worth the investment.
If you want your clients to invest in your offer with confidence, you need to invest in personalized, high-converting sales copywriting to inspire them to pursue the transformation that only you can provide.
the truth: a generic sales page can't sell a premium offer.
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There's no shortage of photography mentors, coaches, and educators out there—and spoiler alert: standing out from the rest is not about how many touchpoints, features, guest experts, or other deliverables you pack into your course, group program, or mastermind.
It's about the challenges your program addresses and the transformation you're able to deliver.
I'm guessing that you know that...but knowing it doesn't mean you feel confident in writing sales copy that's truly poised to help your potential client feel seen and understood.
That's where I come in—a word-nerd, transformation-obsessed copywriter who's dedicated to crafting conversion-ready sales copy that'll pass all of the sniff tests.
you're leaving money (and happy clients) on the table.
(give 'em a chair to sit in at least.)
If you're relying on a generic sales page that simply lists "monthly calls" and "guest speakers"—and doesn't showcase how your program will elevate their business or increase their income—
you're focusing on logistics, not the transformation
Selling your offer requires more than a cookie-cutter sales page that lists what’s included without showing the true impact of your program.
Effective sales copy clearly demonstrates how your program can generate the results your dreamiest clients want and need.
generic sales pages
get generic results.
Whether you're selling a $500 course or a high-ticket mastermind, a sales page that’s vague about the benefits or results of your offer won’t inspire your potential client to take action.
Sharing success stories that are specific and credible will help your offer stand apart (no icky sales tactics required).
your sales copy isn't working if...
results that'll make you happy-dance
goodbye, confusion.
hello, conversion.
If your sales page leaves your people knowing only what’s included, but doesn't emphasize why they need it, they’ll click away.
People don't buy lessons or modules: they say yes to the results that a program delivers.
(from past sales page projects for photographers like you)
connection-based sales
(sans the car salesman vibes)
Sales copywriting should feel like a conversation, not a hard sell—and no, I'm not talking about the high-pressure, forced kind of conversation that's full of scare-tactics and doom-and-gloom.
(Eat your heart out, Harry Wormwood.)
Even a well-placed Voxer screenshot, Instagram DM, or testimonial won't be able to heroically save your ho-hum sales copy from the Internet window X.
Sales copy should be written with intention, building trust in your offer and in your unique ability to deliver it.
social proof that actually inspires clients to buy
get started
photographers who've trusted what sara said:
Your photography expertise deserves the spotlight—and the sales to match.
Whether you’re booking mini sessions, mentoring other photographers, or launching a course or group program, let me craft sales copy that connects with your audience and showcases the value of your offer.
As for you? You get to focus on delighting your clients and building an offer that delivers real results. This package includes:
SALES PAGE + EMAIL COPYWRITING
START YOUR PROJECT
One custom, long-form website sales page that leaves all of the icky sales tactics behind and instead makes ethical appeals to your audience's desires
Up to 10 custom sales emails tailored to your audience and your offer, with two speedy rounds of revision (if needed)
Done-for-you copy placement on your website
STARTING AT $2500
meet your copy bestie
Hi! I'm Sara, and I'm on a mission to bring the personality BACK into website copy.
Because while professionalism is important, the generic and regimented ways of marketing and communicating just feel too darn limiting for modern business owners today, and especially for the nearly 50 photographers I've been writing for since 2020.
To me, "professional" doesn't have to exist on a separate planet from "personality-packed." Instead, an effective website should be an authentic reflection of who you are and why you love doing what you do. You with me?
meet your new favorite website copywriter for photographers (aka word-magic maker)
word-magic maker, at your service
Photographers like you know the importance of the details. Just like editing an image, refining the copy on your website—especially your sales copy—can make all the difference.
Your expertise doesn't sell itself. Instead, your sales page needs to make the case clear and compelling for the clients you want to serve.
Your sales copy should feel as customized and supportive as the experience you’re promising to deliver, and I can help.
