You’ve poured years of heart and hustle into your photography business. You’ve honed your craft, raised your prices, and built a reputation you’re proud of.
But is your website keeping up?
If your website is no more than a portfolio of images (or a mere landing page that drives traffic elsewhere, like your social media feed), you’re missing the mark on building the kind of connection that turns browsers into bookings.
your website should reflect the photographer you've become.
signs you need a website copy audit
you're booking clients, but not the ones you really want.
Maybe you’re still fielding inquiries from people who don’t value your experience or ask for discounts.
Your website should filter out the meh inquiries, showcase your talent, and bring the clients you love straight to your inbox.
(from the heart of your fave website copywriter)
you and google aren't besties...or even friends.
SEO isn’t just about ranking high—it’s about attracting the right people who are ready to book with you.
If you aren't seeing inquiries come your way from Google, you’re leaving visibility (and cash) on the table.
The words on your website should sound like you and showcase the polished photography experience you offer your clients.
In other words, your pretty photos should take up space, but they need words to demonstrate their true value.
you've raised your prices, but your copy hasn't caught up.
book now
workout leggings, activate:
it's time to get it done
Calling all gym rats action-takers! A Website Copy Audit is just the thing you need to make progress on your website.
I’ll show you what’s working and what's not, but you'll need to actually lift the weights put in the work to see results.
you're a renovator,
not a real estate agent
Audits are ideal for photographers who want to know what's working on their websites and are willing to install some crown molding personality-packed copy that's keyword-rich.
In other words, audits aren't for you if you want to start over in the 'burbs online.
two clear signs we're a match (for an audit)
photographers who've trusted what sara said:
Potential clients need to know more about your business than what's communicated through imagery alone. Trust a professional copywriter's audit service to assess your current website copy and SEO and recommend revisions to attract the right kind of client inquiries! This package includes:
COPY AUDIT SERVICES
One copy audit of the major pages on your website (Home, About, Services, Portfolio, Contact, + Sales Pages)
Video recording with screen-sharing, so you can see exactly what to address and where
60-Minute Follow-Up Call (ask me anything...really!)
10% discount on the What Sara Said Digital Shop and future services
$1000
book now
meet your copy bestie
Hi! I'm Sara, and I'm on a mission to bring the personality BACK into website copy.
Because while professionalism is important, the generic and regimented ways of marketing and communicating just feel too darn limiting for modern business owners today, and especially for the nearly 50 photographers I've been writing for since 2020.
To me, "professional" doesn't have to exist on a separate planet from "personality-packed." Instead, an effective website should be an authentic reflection of who you are and why you love doing what you do. You with me?
meet your new favorite website copywriter for photographers (aka word-magic maker)
word-magic maker, at your service
You’re not the same photographer you were five years ago—and your website shouldn’t be either.
Let's team up to take your website from a ho-hum, neglected space to your best marketing tool: a 24/7 ambassador that connects with your dream clients, shows off your photography style, and shares why you're the right person to capture it all.
