The word-magic that you deploy on your photography website is often what gets a buyer to choose you over someone else.
As someone that works with photographers and female creatives on the regular to create word-magic for their photography website copy, I have a front-row seat to a lot of website copy mistakes.
Here, I’m sharing the five creative and photography website copy mistakes I see, so you can stop making them in favor of moving the needle on leveling up your copy and attracting your dreamiest clients.
03:07 — Why the minimalistic approach to copy isn’t helping you (and why your photos can’t do all of the work)
04:43 — How to get more of the right leads with an FAQ section
06:15 — Are you overlooking the obvious information your dream clients need?
07:52 — The easiest way for your clients to take the action you want them to take
09:09 — Don’t make your “About” page all about you — it’s all about your client