What makes effective copy?
It’s no secret that your business can and should reflect who you are and your heart for what you do, but what actually determines the quality and the effectiveness of the words that you choose to place on your website in your social captions, in your blog posts, or your emails?
In order to effectively serve and sell to your ideal client, your copy needs to accomplish three main goals.
I call them the three Rs.
01:30 — Relate
02:10 — Reaffirm
03:50 — Relieve
04:04 — How to use a “Good News” Statement
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Leave generic website copy behind in favor of words that share your personality and act like a BFF friendship bracelet with the Google SEO gods.
Whether writing just isn't your thing or you just need a little boost to get started, website copywriting that sounds like you and attracts the right clients is the superpower you never knew you needed.
Having a photography website that is optimized to show up in search results isn't enough: your copy needs to actually sound like YOU. Want help with that? I'm your girl.
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