What makes effective copy?
It’s no secret that your business can and should reflect who you are and your heart for what you do, but what actually determines the quality and the effectiveness of the words that you choose to place on your website in your social captions, in your blog posts, or your emails?
In order to effectively serve and sell to your ideal client, your copy needs to accomplish three main goals.
I call them the three Rs.
01:30 — Relate
02:10 — Reaffirm
03:50 — Relieve
04:04 — How to use a “Good News” Statement
🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words.
⭐ SUBSCRIBE AND LEAVE A REVIEW ON APPLE PODCASTS
Leave a review here.
⭐SUBSCRIBE AND LEAVE A REVIEW ON SPOTIFY
Leave a review here.
CONNECT WITH SARA:
🌐 Website
📸 Instagram
🎥 YouTube