What makes effective copy? 

It’s no secret that your business can and should reflect who you are and your heart for what you do, but what actually determines the quality and the effectiveness of the words that you choose to place on your website in your social captions, in your blog posts, or your emails? 

In order to effectively serve and sell to your ideal client, your copy needs to accomplish three main goals. 

I call them the three Rs. 

01:30 — Relate

02:10 — Reaffirm

03:50 — Relieve 

04:04 — How to use a “Good News” Statement

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