There are four different types of buyers, and they all need something different.
So it’s important that your photography website appeals to all four of these types of buyers; otherwise, youโre missing out on booking a client.
As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your website just aren’t enough.
You need the right copy that speaks specifically to their buying needs, too.
๐ 01:11 โ Understand what analytical buyers need to feel confident in hiring you
๐ 03:13 โ โโHow to speak to amiable buyers, who are relationship oriented
๐ 05:44 โ Speak to results and goals to appeal to a driver buyer
๐ 08:43 โ Why storytelling converts expressive buyers
๐MENTIONED IN THIS EPISODE
๐ป Buyer Types (my blog post)
๐ป Buyer Types (from Salesforce)
๐ธ Analytical Buyers – Client Example
๐ธ Amiable Buyers – Client Example
๐ธ Driver Buyers – Client Example
๐ธ Expressive Buyers – Client Example
๐ฃ๏ธ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words.
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CONNECT WITH SARA:
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๐ฅ YouTube
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