Free!

website copy how-tos + marketing tips

delivered right to your inbox

top posts

fitness

coaching

01.

Get Anything You Want in Life

02.

Meditation for Beginners (3 Steps!)

03.

The Story Behind my 1st $20k month

04.

Being a Future Based Thinker

CATEGORIES

Business

copywriting

social media

Free!

Download my exclusive freebie to teach you how to craft the perfect ‘About Me’ page

join the
content huddle

tell me more!

Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!

Hello!

Episode 2.26 – Podcast Show Notes

Podcast Show Notes

November 15, 2023

There are four different types of buyers, and they all need something different. 

So it’s important that your photography website appeals to all four of these types of buyers; otherwise, you’re missing out on booking a client. 

As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your website just aren’t enough. 

You need the right copy that speaks specifically to their buying needs, too. 

🎙 01:11 — Understand what analytical buyers need to feel confident in hiring you

🎙 03:13 — ​​How to speak to amiable buyers, who are relationship oriented 

🎙 05:44 — Speak to results and goals to appeal to a driver buyer

🎙 08:43 — Why storytelling converts expressive buyers

📚MENTIONED IN THIS EPISODE

💻 Buyer Types (my blog post)

💻 Buyer Types (from Salesforce)

💸 Analytical Buyers – Client Example

💸 Amiable Buyers – Client Example

💸 Driver Buyers – Client Example

💸 Expressive Buyers – Client Example

share this post:

Leave a Reply

Your email address will not be published. Required fields are marked *

top posts

fitness

coaching

01.

Get Anything You Want in Life

02.

Meditation for Beginners (3 Steps!)

03.

The Story Behind my 1st $20k month

04.

Being a Future Based Thinker

CATEGORIES

Business

copywriting

social media

Free!

Download my exclusive freebie to teach you how to craft the perfect ‘About Me’ page

join the
content huddle

tell me more!

Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!

Hello!