Episode 2.26 – Podcast Show Notes

There are four different types of buyers, and they all need something different. 

So it’s important that your photography website appeals to all four of these types of buyers; otherwise, you’re missing out on booking a client. 

As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your website just aren’t enough. 

You need the right copy that speaks specifically to their buying needs, too. 

🎙 01:11 — Understand what analytical buyers need to feel confident in hiring you

🎙 03:13 — ​​How to speak to amiable buyers, who are relationship oriented 

🎙 05:44 — Speak to results and goals to appeal to a driver buyer

🎙 08:43 — Why storytelling converts expressive buyers

📚MENTIONED IN THIS EPISODE

💻 Buyer Types (my blog post)

💻 Buyer Types (from Salesforce)

💸 Analytical Buyers – Client Example

💸 Amiable Buyers – Client Example

💸 Driver Buyers – Client Example

💸 Expressive Buyers – Client Example