There are four different types of buyers, and they all need something different. 

So it’s important that your photography website appeals to all four of these types of buyers; otherwise, you’re missing out on booking a client. 

As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your website just aren’t enough. 

You need the right copy that speaks specifically to their buying needs, too. 

🎙 01:11 — Understand what analytical buyers need to feel confident in hiring you

🎙 03:13 — ​​How to speak to amiable buyers, who are relationship oriented 

🎙 05:44 — Speak to results and goals to appeal to a driver buyer

🎙 08:43 — Why storytelling converts expressive buyers

📚MENTIONED IN THIS EPISODE

💻 Buyer Types (my blog post)

💻 Buyer Types (from Salesforce)

💸 Analytical Buyers – Client Example

💸 Amiable Buyers – Client Example

💸 Driver Buyers – Client Example

💸 Expressive Buyers – Client Example