There are four different types of buyers, and they all need something different.
So it’s important that your photography website appeals to all four of these types of buyers; otherwise, you’re missing out on booking a client.
As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your website just aren’t enough.
You need the right copy that speaks specifically to their buying needs, too.
🎙 01:11 — Understand what analytical buyers need to feel confident in hiring you
🎙 03:13 — How to speak to amiable buyers, who are relationship oriented
🎙 05:44 — Speak to results and goals to appeal to a driver buyer
🎙 08:43 — Why storytelling converts expressive buyers
📚MENTIONED IN THIS EPISODE
💻 Buyer Types (my blog post)
💻 Buyer Types (from Salesforce)
💸 Analytical Buyers – Client Example
💸 Amiable Buyers – Client Example
💸 Driver Buyers – Client Example
💸 Expressive Buyers – Client Example