Boost Your Photography Website “Services” Pages With This Free Quiz!

As a photographer, your website’s “Services” page should be more than just a list of the services you offer and what a client gets when they work with you.

Instead, the copy on your website “Services” page should work as hard as you do and story-tell its way to transforming curious readers into potential clients who are eager to learn more about working with you.

Many photographers struggle to tell if their website is truly performing well. Is your website effective in converting lurkers into clients, or is it missing a spark that makes potential clients say, “I just have to work with her”?

That’s why I created a quick and fun personality-style quiz, which I’ve called “Let’s Rank Your Website ‘Services’ Page,” to help you rate how well your current “Services” page is performing and determine if you need to add a few elements to your website sales arsenal. This quiz shares valuable insights into what’s working, what could use a tweak, and additions you can make to elevate your photography website to be a true client conversion tool.

Why Your Website “Services” Page Matters for Your Photography Business

Here’s the truth: The “Services” page on your photography website shouldn’t simply be just another page to scroll. It’s the gateway to turning casual browsers into enthusiastic clients who can’t wait to work with you. This page is where your images, your creativity, and your unique offers come together to show potential clients exactly why you’re the photographer they’ve been searching for.

If your photography “Services” page is performing well, it’ll feel like a friendly high-five, a story you’re eager to read, and a heartfelt invitation to an event you can’t wait to attend, all wrapped up into one persuasive package.

But here’s the thing: even the most talented photographers can struggle to get their “Services” page just right.

Maybe the transformation or the result your clients will experience after working with you—a greater sense of ease because your client wardrobe provided every outfit for their family, or a photography session they actually enjoy because of your interactions with their children or their extended family—isn’t clear enough.

Maybe the creativity and personality that shines in your portraits isn’t paired with words that feel like you, or doesn’t share your unique approach to capturing photos in words. Or, maybe you’re relying too heavily on your photography portfolio or galleries to “speak for themselves” (something I hear all too often!).

Here’s the good news: When the copy on your “Services” page feels like you and shares what makes you uniquely positioned to serve your ideal clients, it becomes a powerful tool that guides visitors straight to your website “Contact” page, where they’re ready to book a session or ask for more details. And that’s exactly what I’m here to help you do with my new website “Services” page quiz!

Why Photographers Often Need Service-Specific Sales Pages on Their Photography Websites

Before I dive in to what makes this fun, personality-style quiz for your website “Services” page helpful, I have a bit of extra credit for you: If you really want to win over clients, a general “Services” page might not be enough.

No matter your location, your price point, or your niche, photographers often benefit from creating service-specific sales pages that dive deeper into each offering. Think of these pages as a sales pitch (customized to your brand voice) that works for you on autopilot!

A service-specific sales page goes beyond just listing what you do—it speaks directly to your client’s mindset by addressing and speaking into their pain points, hesitations, and dreams before they even reach out. In this way, you’re able to have a heart-to-heart conversation that helps you address your client’s needs and present some potential results of working together before they even contact you!

Examples are always helpful for me, so let me share one for family photographers.

Instead of simply listing “Family Photography” on your general “Services” page, imagine directing your potential clients to a dedicated page that paints a picture of what it’s like to capture those beautifully chaotic, love-filled moments that preserve a family’s story and connection at a specific time.

This page would speak to a parent’s desire to document their kids’ grins and snuggles before they grow up too fast, their worries about everyone not cooperating during the shoot, and their dream of finally having those wall-worthy images that make their house feel like home.

By addressing these thoughts and emotions on a service-specific sales page, you’re not just selling a photo session—you’re offering a way for the families you serve to hold onto these fleeting moments forever.

Can you see how adding a service-specific sales page to your photography website can help your website perform better while allowing you to stand out in your industry and speak to how you uniquely serve your clients?

Now that we’ve set the stage for the purpose of both a general “Services” page and a service-specific sales page, let’s dive into how my new quiz helps you determine if you need to show your website some copywriting love!

What a High-Converting “Services” Page and Service-Specific Sales Pages Look Like

When someone lands on your website, you want them to quickly feel like they’ve found the perfect photographer for their needs. Part of that responsibility lands on your general “Services” page, and the performance and success of your website as a whole can be multiplied by adding service-specific sales pages for each of your main offers (or client niches) to your website. That means adding one page for your family photography offers, one page for your newborn photography services, one page for brand photography, and so on.

So how does my NEW quiz, “Let’s Rank Your Website ‘Services’ Page,” help you determine what’s working on your website and what’s not?

This quiz assess five key aspects of your website that will help to determine if your “Services” page is performing well for you and whether your business would benefit from adding a few service-specific sales pages:

1. Your Confidence Level: How certain are you that your “Services” page is doing its job to convert clients?
   • HOT TIP: Install Hotjar, a website analytics and behavior tool, on your website “Services” page. This tool tracks where people click on your website and creates heatmaps to help you understand what information your readers are focusing on as they browse your site. Both free and paid plans are available!
     
2. Your Focus on the Details: Is your website “Services” page packed with all the details your photography clients need, or are they left wondering what exactly they get from a particular offer (or what the price point is for your services)? The more clarity and information you provide, the easier it is for potential clients to take the next step and inquire.
   
3. Your Client Interactions: After reading your page, do your clients often email you to ask for more information (namely, information they should have gotten from or understood from your website)? If clients are consistently reaching out to you before inquiring to clarify details or ensure they’re understanding everything correctly, it might be time to give your website a little upgrade.
   
4. Your Brand Voice: Does your photography website “Services” page sound like you? Your brand voice and personality should shine through in your copy, helping potential clients feel a connection with you before they even hit “Submit” on your “Contact” form to inquire.
   
5. Your Update Frequency: When was the last time you updated your photography website? Regular updates (at least quarterly, if not more often!) help to ensure your copy is always aligned with your latest offers.

When your website is executing well in these five areas, your visitors will flow effortlessly from curious to convinced. And the best part? My quiz will help you pinpoint exactly where you’re rocking it and where there’s room to grow, so you can create a website that truly converts.

Quiz Insights: How Your Results Can Transform Your Website

My NEW, five-question photography website quiz is a fast-track way to rate your website “Services” page, so that you can turns casual website visitors into excited clients.

Here’s what you can expect once you take the quiz:

1. A Personalized Ranking of Your “Services” Page’s Effectiveness: You’ll get a clear picture of how your website is performing right now and if your website will benefit from adding a few service-specific sales pages. Whether you’re a “Sales Page Superstar,” an “Almost There Achiever,” or a “Growing Go-Getter,” you’ll know exactly where you stand.
   
2. Actionable Insights Tailored to Your Results: This quiz is not just here to tell you where you need to improve—I’m sharing steps you can take to actually get it done! Your quiz results come with specific action-items (and resources!) to help you level up your website, no matter which result category you land in.

Whether your photography website needs a little copy tweak or a complete copywriting overhaul, the quiz will point you in the right direction. You’ll know exactly what to focus on to turn your website into a powerful selling tool that’s working for you all the time!

Ready to see where your website stands and how you can elevate the way you share about your services? Take the quiz now!

NOTE: Affiliate links may be used in this post. Using these links to purchase tools benefits my small business at no additional cost to you. Thank you for supporting What Sara Said!