Sabrina Gebhardt is a photographer and coach with two distinct audiences, and she was having a difficult time speaking to two people with one website.
After we worked together, her website became her home base that communicated everything she does in a cohesive way that also spotlights her personality.
In this episode, Sabrina shares how her business has evolved, so she can do the work she loves doing with the clients she loves working with and how leading with her authenticity has contributed to her success.
03:21 — The challenge with having two different offers and audiences
06:06 — How Sabrina developed her two offers overtime to make an offer suite she loves
10:51 — Creating alignment between social media and your website
15:08 — How personality-packed website copy helps you reach more clients beyond converting more of your website visitors
18:10 — What it’s like to have someone translate your personality and ideas into effective copy
👋 CONNECT WITH SABRINA GEBHARDT (SHE/HER)
As a lifestyle photographer of more than 12 years and a business coach for photographers and other entrepreneurs, Sabrina calls Fort Worth, Texas, home. In her life, Sabrina practices what she teaches: as a busy wife to her college sweetheart and a busy mom to their three children and two dogs, she knows what it means to balance work and life with a whole lot of heart and caffeine. An Enneagram 3 who loves emojis, color, and reading, she’s learned that her business (and her sanity) benefit from slowing down, and she’s on a mission to show other female business owners how to do just that.
🌐 Website
💬 MENTIONED IN THE EPISODE
✨ Root to Rise Mastermind — use code SARAG for $150 off!
🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words.
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CONNECT WITH SARA:
🌐 Website
🎥 YouTube
Leave generic website copy behind in favor of words that share your personality and act like a BFF friendship bracelet with the Google SEO gods.
Whether writing just isn't your thing or you just need a little boost to get started, website copywriting that sounds like you and attracts the right clients is the superpower you never knew you needed.
Having a photography website that is optimized to show up in search results isn't enough: your copy needs to actually sound like YOU. Want help with that? I'm your girl.
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