Your words can communicate who you are, share little insights about your personality, and make it easy for your dream clients to feel connected with you before they even talk with you — and your visuals matter just as much.
Your website and branding not only convey your personality and support you in feeling confident to show up online, but those visuals — when thoughtfully designed — can elevate your words and leave a lasting impression on your potential clients.
Claire Palmer, brand designer and owner of Juniperfolk Designs, shares the importance of your brand and website design, how you can ensure your visuals not only look beautiful but also represent who you are, and the importance of marrying your copy and your visuals together so they tell the same story.
01:45 — From hospitality to entrepreneurship
03:50 — How Claire and I connected through a client project
06:02 — If a copywriter and a web designer met at a bar, what would they order for drinks and what would be the topics of conversation?
08:34 — The role of copy in a successful brand and website
10:10 — How visuals and copy work together
12:22 — It’s not just about beautiful visuals — your branding has to feel like you
16:38 — It’s the micro-details that make all the difference
18:17 — How to navigate imposter syndrome and perfectionism
CONNECT WITH CLAIRE
Claire Palmer owns Juniperfolk Designs, a brand and web design studio specializing in authenticity and intentionality. After working in the service industry for over a decade, she pivoted, and instead of serving incredible cocktails, she began serving up powerful brands and websites. She launched a Showit website template shop and offers three website templates named after her favorite cocktails. She prides herself in design that has strategy and emotion at the forefront.
🌐 Website template shop — use code “WHATSARASAID10” for 10% off!
🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE
Discover your brand voice type, so that you can feel confident in standing out through your words.
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CONNECT WITH SARA:
🌐 Website
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