From a copywriting perspective, whether you’re a service provider or a product-based business, your business website needs to offer your subscribers, visitors or customers a glimpse into the personality of your brand.
No matter what industry you’re in, a business must embody and project a brand persona that not only lives out the values of the company, but also points to the uniqueness of its client base.
What, for instance, differentiates a frequent flyer on Southwest Airlines to a devoted customer of JetBlue? With one look at each website, it’s easy to see that the Southwest Airline customer appreciates a no-nonsense take on life and appreciates upfront, easy-to-read information, while the JetBlue flyer places more value on sustainability and might find themselves using quippy one-liners to charm their friends.
A talented copywriter can help you pack in the personality on your website pages, but if you’re looking to DIY your way to personality-punched copy, read on for a few tips on how to inject some personality into your website!
1) Sub-headings
Keep your H1 heading on each page keyword-focused to boost your SEO, but don’t be afraid to have fun with your subheadings!
EXAMPLE: JetBlue (“Feeling Fly Today?”)
2) Calls to Action (CTAs)
Sure, you can use “Click Here” or “Learn More,” but you can also use “Gimme That” or “I Want In” or “Say Less.”
EXAMPLE: VRBO (“Discover Your Escape”)
3) Website Footer.
In addition to a site map, copyright info, terms and conditions, and privacy policy, add some personality to your website footer!
EXAMPLE: Oreo (“Stay Playful”)
Want more quick wins and tips, just like these?
Click here to access my FREE guide, Five Quick Wins to Add Personality to Your Website!
