When Sarah decided to niche down to serve only seniors, she needed a website that aligned better with this client base and helped to educate both her senior clients and their parents.
We collaborated over multiple weeks to craft copy that reflects Sarah's rural-loving heart while encouraging her senior portrait clients to show up as themselves for their photography sessions.
Sarah and I first connected when Sarah joined The Content Huddle, my membership. We quickly connected over our mutual love of the Midwest, and we worked together on retainer first to elevate Sarah's thought leadership as she prepared to step into educating other senior photographers about how to serve their clients well.
CLIENT GOALS:
When Sarah decided to niche down to serve only seniors, she needed a website that aligned better with this client base and helped to educate both her senior clients and their parents.
We collaborated over multiple weeks to craft copy that reflects Sarah's rural-loving heart while encouraging her senior portrait clients to show up as themselves for their photography sessions.
new website copy
sarah monson photography
Sarah's images that showcase movement are some of my favorites in her portfolio!
inspiration
A: Casual + Conversational
B: Progressive + Inventive
C: Charming + Joyful
D: Authoritative + Experienced
E: Quirky-Cool + Whimsical
Brand voice
"As a senior, you’re now in control of what comes next. Let's celebrate this time in your life with a natural adventure that honors your journey! I’m committed to capturing what makes you authentically YOU, providing a unique client experience that exceeds your expectations, and fulfilling my role as your #1 hype girl all the way to graduation!"
"The back country roads of Southwest Wisconsin, Illinois, and Iowa are the perfect natural backdrop for your senior photography session. Like you, these paths and fields are full of stories and potential, and whether you’ve called farmland home for much of your childhood or you escape to the quietness of the rural landscape to recharge, it’s my goal to help you feel seen and understood in front of my camera."
Visit Sarah's website!
"As a senior, you’re now in control of what comes next. Let's celebrate this time in your life with a natural adventure that honors your journey! I’m committed to capturing what makes you authentically YOU, providing a unique client experience that exceeds your expectations, and fulfilling my role as your #1 hype girl all the way to graduation!"
"The back country roads of Southwest Wisconsin, Illinois, and Iowa are the perfect natural backdrop for your senior photography session. Like you, these paths and fields are full of stories and potential, and whether you’ve called farmland home for much of your childhood or you escape to the quietness of the rural landscape to recharge, it’s my goal to help you feel seen and understood in front of my camera."
Visit Sarah's website!
Word-Magic:
That's So Me:
Website Relaunch with Sarah Monson Photography
Tune in today to the Copywriter on Call podcast to learn more about Sarah's experience working with me!
