From a copywriting perspective, whether you’re a service provider or a product-based business, your business website needs to offer your subscribers, visitors or customers a glimpse into the personality of your brand. From Verizon to Canva, from 605 Running Company to Shop Dog Boutique, a business must embody and project a brand persona that not…
…about why copywriting formulas aren’t for everyone.
When my Grandma Helen died in the spring of 2019, she left behind her expansive Norwegian sweater collection, countless recipes in her signature cursive script, and so many stories, all of them with a moral or lesson attached. Even if Grandma didn’t know what it was yet, she insisted that our experiences mattered in some…
…about defining your brand persona.
Her name is Mylah. She likes her coffee light, her wine complex, her popcorn lightly salted, and her Mexican cuisine with a hefty dose of spice. She binge-watches episodes of Orange is the New Black and secretly watches reality tv like Love is Blind. She’s a glasses-wearing, top-knot-to-bed memoir reader who never has time to…
