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    Hi! I'm Sara - a former teacher turned copywriter, a boy mama, and a word-magic maker obsessed with helping photographers and creative brands stand out through words. I'm so glad you're here!

    Hello!

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    What makes effective copy?  It’s no secret that your business can and should reflect who you are and your heart for what you do, but what actually determines the quality and the effectiveness of the words that you choose to place on your website in your social captions, in your blog posts, or your emails?  […]

    Episode 1.2: Podcast Show Notes

    Podcast Show Notes

    Photo of Computer and Podcast Microphone

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    As someone that works with photographers and female creatives on the regular to create website copy (AKA “word magic”), I have a front row seat to a lot of website copy mistakes. But before I get to sharing those, let’s chat for a minute about “word magic.” Copy that is “word magic” is personality-packed and […]

    5 Photography Website Copy Mistakes You Might Be Making

    Copywriting

    Photo of Computer and Podcast Microphone

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    It’s one thing not to feel worthy of showing up authentically online, but it’s another thing entirely to prevent yourself from pursuing an authentic life. That’s what I was doing until I decided to run a business that is built on the beauty of sharing stories. In this episode, I share a deeply personal story that […]

    Episode 1.1: Podcast Show Notes

    Podcast Show Notes

    Photo of Computer and Podcast Microphone

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    As business owners and as consumers, we are obsessed with value, am I right? We’re always on the hunt for a deal, and if you’re anything like me, I bring home one too many throw pillows from Target and meet my husband’s eyeroll with an insistent, “But they were on sale!” Let me make something […]

    How to Communicate the Value of Your Work

    Copywriting

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    I believe that as a business owner, your voice is your superpower, and I’ve got two key hacks to help you discover and use your authentic voice online. But first, hear me on this: your voice is your unique way of serving your audience AND, if you’re in business, of selling to them, too. Industries […]

    Using Your Authentic Voice Online

    Business

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    In May of 2021, I was working as a middle school gifted education teacher in the school district that grew me up. It was a wonderful experience – I truly loved working with seventh and eighth graders who, throughout the course of our musical history unit, grew to love Hamilton almost as much as I […]

    Saying Yes to a New Career

    Copywriting

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    Copywriting and content writing for my photography clients can differ based on the photographer’s brand voice type, niche, busy season or season of the year, or common questions they’re fielding. But ALL photography clients want and need their content to demonstrate their dedication to their clients and their expertise in capturing moments beautifully! Today, I’m […]

    Four Content Ideas for Photographers

    Copywriting

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    With all this talk about content being king (ahem, QUEEN) to cultivating a loyal customer base, it’s no wonder we as business owners are popping Dove chocolate after Dove chocolate just thinking about what to post on social media. Here’s the good news: you CAN step off the content-creation wheel AND still share relevant, timely, […]

    Three Ways to Share Content on Social Media

    Copywriting

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    With my VIP social media clients, one of the first things we do together is to construct a content formula. Together, we work hard to put strategies in place that align with the pillars they share about frequently as well as with their brand voice type. Let’s try this analogy: My brother’s an engineer. Part […]

    Three Keys to Developing a Social Media Formula

    Copywriting

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    From a copywriting perspective, whether you’re a service provider or a product-based business, your business website needs to offer your subscribers, visitors or customers a glimpse into the personality of your brand. From Verizon to Canva, from 605 Running Company to Shop Dog Boutique, a business must embody and project a brand persona that not […]

    Three Unexpected Spots to Add Personality to Your Business Website

    Copywriting