It’s no secret that there are a lot of other people who do what you do. In business, we call this the saturated market complex. Regardless of the industry you’re in, there are simply going to be others doing the same thing.  As a business owner, this can feel scary, because let’s be honest – […]

You’ve probably heard of business coaches, financial coaches, life coaches, and even TikTok coaches, and there’s a chance you’ve considered hiring one or joining one of their programs before.  As a business owner, there are ENDLESS options of people to learn from, and honestly, that can be a blessing and a curse.  On one side, […]

December is always an interesting time of year as a business owner.  For many of us, it’s a chance to slow down, work a little less (if you want), reflect on the year, and start prepping for what’s to come.  Everyone does business differently, so it may not look this way for everyone, but for […]

Your “Contact” page needs to be written strategically. All too often, I see a lot of clients who will just insert the generic contact form element, use a header with words like, “get in touch” or “say hello,” and call it a day. That’s just not going to cut it.  And it might be enough […]

As a website copywriter, I’m all about helping female creative business owners write their website copy with confidence and ease and launch their website for the world to see! It’s so common for “build a website” to sit on your business owner to-do list for months on end, and I know this because I’ve been […]

There are four different types of buyers, and they all need something different.  So it’s important that your photography website appeals to all four of these types of buyers; otherwise, you’re missing out on booking a client.  As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your […]

An effective website typically has four core pages, along with a few flex pages, depending on your business’s needs. The core four pages include “Home,” “About,” “Services,” and “Contact,” while the flex pages typically include things like your “Portfolio” or “Resources.”  Since every business is different, every website will be different, but these are generally […]

As your business evolves and grows, and as you shift and change as a service provider and a business owner, your photography website needs to do the same. If it’s been a while since you’ve taken a peek at your photography website copy to ensure that it’s communicating your value to your ideal client in […]

Sabrina Gebhardt is a photographer and coach with two distinct audiences, and she was having a difficult time speaking to two people with one website.  After we worked together, her website became her home base that communicated everything she does in a cohesive way that also spotlights her personality. In this episode, Sabrina shares how […]

When you’re designing your website, you typically have four core pages: “Home,” “About,” “Services,” and “Contact.”  Those are the MUST’s that you want to include so that your audience can properly navigate through your site and understand who you are, what you do, and how they can work with you.  In addition to those four […]