In the spring of 2021, Dakota Resources' marketing team reached out to discuss outsourcing the creation of their quarterly newsletter content. As a native South Dakotan, I've always had affection for rural places, so Dakota Resources' mission and vision are close to my heart.
In the spring of 2021, Dakota Resources' marketing team reached out to discuss outsourcing the creation of their quarterly newsletter content. As a native South Dakotan, I've always had affection for rural places, so Dakota Resources' mission and vision are close to my heart.
CLIENT GOALS:
Before I came on board, the staff shared the difficulty of telling rural stories in a way that didn't feel overly sentimental or point to what some call the "tired ways" of rural life that were in need of change. My mission became to tell human-interest stories that showcase the work that's taken place in order for each unique community to experience growth. My writing projects have since expanded to include social media management and other writing tasks as needed. It's been such a privilege to play a meaningful role in shaping thriving rural places!
content creation
Dakota
Resources
Dakota Resources updated their branding in 2021. I love the bright colors!
inspiration
A: Casual + ConversationaL
B: progressive + Inventive
C: Charming + JoyfuL
D: Authoritative + Experienced
E: Quirky-Cool + Whimsical
Brand voice
“Dakota Resources has contracted with What Sara Said for the past couple of years, and working with her has been such a pleasure. Her writing style is professional, yet thought provoking. The work she does on our newsletter articles is always put together and polished from the get-go, and she always meets our deadlines. She also manages our social media in an efficient and organized way. She has increased our presence on social media and brings a real expertise to our team.”
- Ellie naasz, dakota resources
SOCIAL LINKS: instagram | twitter
testimonial:
"The intersection of Highway 14 and Highway 45 in South Dakota is neither just a stopping point on the journey from Huron to Pierre, nor the site of two historical steer statues that mark the gateway to Miller, a town of 1,366 people. Since 2018, this intersection has been the site of Kessler’s of Miller, a grocery store cherished by the community as the domino that has since kicked off a flurry of business activity in Miller, home to the Hand County seat."
"What does it mean to truly love where you live? Sometimes it’s an outward expression, like we see on “I Love NY” sweatshirts. Other times, it’s an inner meditation that we repeat to ourselves in moments when our minds and our hearts are missing a place that’s no longer our home. And still other instances, it’s a passionate resolve to put in the work necessary to make our places something meant to be loved.
Whatever the interpretation, loving where you live requires action, said Dakota Resources President Joe Bartmann in his opening address at this year’s RuralX."
"the intersection of highway 14 and highway 45 in south dakota is neither just a stopping point on the journey from huron to pierre, nor the site of two historical steer statues that mark the gateway to miller, a town of 1,366 people.
since 2018, this intersection has been the site of kessler’s of miller, a grocery store cherished by the community as the domino that has since kicked off a flurry of business activity in miller, home to the hand county seat."
Word-Magic:
copywriter
on call
Ways to Work Together
Is “write my website” sitting unchecked on your to-do list?
You deserve a website that captures who you are as a creative and the heart behind what you offer, and you shouldn’t have to stop serving your people to get it done.
copywriter on call
• Questionnaire to Understand Ideal Client, Service Offerings, Market Position and Scope of Project
• Voxer Access to Sara throughout project
• Includes New Website Copy Creation, Polish of Existing Website Copy, and SEO Optimization
• Copy Delivery via Google Docs
• Copy + SEO Data Implementation (Available for Showit Only)
• ONE Round of Revision with Speedy Turnaround (Average time: 3-5 business days)
Includes:
* Payment plans available.
starting at $2,895
learn more
Praise Hands
"Sara is the real deal. She not only writes beautifully, but she really SEES her clients so that she can write in words that make sense for their personality and business. Sara is kind and supportive and when you work with her you gain a cheerleader. Copywriting might not be as sexy as some other parts of business, but it matters in connecting with your ideal client. Working with Sara will get you one step farther to more of the clients you love."
Sabrina
"Working with sara was a dream! She helped me take my words and make them into magic that showcases my services and personality on my website. She was kind and encouraging while giving feedback, and she helped me elevate my website copy to target my ideal audience."
Nicole
"Sara took the time to not only know what I wanted to convey but HOW best to say it in my personal voice. She sounds more like me than I sound like myself. She delivers first class copy that has taken my website to the next level.
You could hire 3 different copywriters over time, or you could just hire Sara and get it done correctly the first time."
Teressa
"You are not going to regret this investment; working with sara is hands down one of the best moves I've made for my business. I have clients booking me purely because my website is portrayed as more professional when compared to others in my area, and they know they're going to be getting a professional experience!"
Teresa
"when i decided to relaunch my website, i had the words, but they were missing that extra oomph i needed to really stand out. sara took my thoughts (like she plucked them from my brain!) and turned them into beautiful results. sara truly is a word wizard and dives into your natural voice to use your words."
Brittnie
"I turned to Sara when I needed to uplevel my website copy. I moved from a rural southern town to a sophisticated city, and my copy needed to match my new clientele. She not only did that, but she also wove my personality into the copy and made it sound like me! I would highly recommend Sara for all your copy needs. She’s a joy to work with and makes the process easy and fun! Plus, her VIP days are gold because you have all your copy in one day!"
Natasha
"As a photographer, writing can be overwhelming. i know who i am and what i want to say, but is it seo friendly? will it resonate with potential clients enough so they choose to book me? sara has written my website copy, my email nurture sequence, blog posts and more for my business and has managed to weave my personality throughout my brand. all of my copy is Me; it is such a beautiful thing to know that my clients are getting authenticity every step of the way!"
Amanda
"working with sara was so easy! i immediately felt as if she understood my business and pain points in creating a sales page. she came up with great ideas, and her copywriting was so simple to plug into my site! i now feel confident in potential clients coming to my website, knowing that it is beautifully worded to sell. i'm so thankful for her help and would definitely recommend her to others!"
Jessica
BRANDS I'VE WRITTEN FOR
