When you tell stories that stick with your audience, you automatically move from selling the service to selling the experience, and that is what moves people into confident action.  Your potential clients are currently facing a problem in their life that they’re looking to address or solve, and your photography service might be that solution, […]

Website design goes hand-in-hand with your copy to make your sales page convert.  Your design communicates your personality, it can evoke emotion, and it’s what ensures your dream clients can easily read your copy and know how to work with you.  Octavia Elease, a Showit Website Design Partner and HoneyBook Pro, joins me to talk […]

It’s no secret that the “Home” page on your website is a core page that needs your attention when crafting your website. It’s the first page that people see, and not only does it need to make a great first impression, it also needs to capture their attention enough to keep them reading and continue […]

Your photography website homepage is the first stop for your dream clients, so it’s key to have a “Home” page that guides your dream clients from stranger to client.  After working on dozens of photography websites, I have a proven checklist of what needs to be included in your online welcome mat, AKA your “Home” […]

Your photography website SEO could be the difference between being booked out and waiting for your next client to appear.  Your dream photography clients are opening up Google and are searching for someone just like you, my friend.  But if your photography website SEO isn’t optimized, those dreamy clients may never make their way to […]

Kelly Wollman is a graphic designer who knows how to use visuals to make businesses connect with their clients. But, she was struggling to find the words that could convey the same quality of messaging that her visual designs could.  After working on the branding and design for my group coaching program, Storysale, where creatives […]

As a photographer or other creative service provider, your website likely isn’t the thing that’s always top of mind for you. And I totally get that! You’re focused on the services you provide and mastering your craft – as you absolutely should be.  But one major mistake that I see creative business owners making is […]

Too many creatives fear that systems and outsourcing tasks to a virtual assistant will make their business feel cold or like a robot. But the right approach to your systems can create a high-touch and warm experience for your clients that allows them to feel taken care of personally while giving you the capacity to […]

As a business owner, one of your main jobs is creating content and showing up on various social media platforms in order to market your business. It simply comes with the gig, and there’s really no way of getting around it.  Sometimes, this concept of creating content and showing up consistently scares people away and […]

When we start our business, we tend to follow a lot of “rules” from others who have had success.  That might work for some things or to a certain point in your business, but it often leaves us with a generic brand that doesn’t tell our clients much about who we are and why they […]