Think about the last time you Googled a new restaurant to try… During your Google search, you likely stumbled upon the restaurant’s website, and as someone that’s never been to this restaurant before, you naturally have questions. What type of food do you serve? What are your hours? What’s the parking situation? Do I need […]
On this episode of the Copywriter on Call podcast, Sara introduces a NEW digital product from What Sara Said. ChatGPT Brand Voice Hacks is a resource for creative business owners who want to use ChatGPT, an AI tool, to generate copy and content ideas that are customized to their brand voice type. Say goodbye to […]
On this episode of the Copywriter on Call podcast, Sara interviews Natalie (Natty) B. Davis, a blog writer and the owner of Natty Writes. Natty’s been writing blog posts for What Sara Said for nearly a year now, and Natty shares her expertise in blogging as well as insight on how to blog effectively in […]
All of my life, I have been OBSESSED with words! From writing my first story in fourth grade that featured a Magic School Bus-style trip through the esophagus, to proudly wearing the English major label in college, to the girl who studied literature in grad school, I truly can’t remember a time where I wasn’t […]
On this episode of the Copywriter on Call podcast, Sara shares the five most prominent things that teaching taught her about business. Even if you’ve never been in the teaching or education field, you’ve likely learned these lessons by running your business, too! 1) You have to repeat yourself. 2) Adaptability is key. 3) Patience […]
On this episode of the Copywriter on Call podcast, Sara shares four strategies she’s implemented in her business to make it easy for her clients to share their feedback. These aren’t groundbreaking ideas or revolutionary concepts, but they’ve helped Sara to regularly connect with her clients and request testimonials on what it’s like to work […]
On this episode of the Copywriter on Call podcast, Sara interviews Val Duvick, a business and finances coach for creatives and the host of the Creative Income Cure podcast. – What to know about the Profit First hype – Why finances and numbers feel so darn scary to us as creatives – How Val planned, […]
On this episode of the Copywriter on Call podcast, Sara shares five ways that photographers can boost their online visibility. Most of these to-dos are ideal to work on during a slow season in your business! When you’re busy photographing your clients, your website likely isn’t the thing that’s always top of mind for you. […]
When it comes to the world of websites, most business owners know that they need to display some type of client reviews or testimonials so that potential clients can see who says so besides them. Often, that looks like your classic testimonial scroll that features a photo and a quote that gives insight to the […]
On this episode of the Copywriter on Call podcast, Sara shares her top tips for writing copy to sell what’s considered a luxury or “want to have” service. Whether you’re a copywriter, a photographer, a web designer, or another service provider that offers a high-level or high-ticket service, it can be challenging to market your […]
meet your copy bestie
So many photographers believe their imagery is capable of attracting clients...and they'd be right.
But in an industry that's quickly grown more saturated in the past five years, now is the time to consider the first - and the lasting - impression your images are sharing about your business.
Photographs certainly tell a story, but unless you want to leave the story behind your business up to chance, you need copy that acts as the Morgan to your Joanne: the younger sister who keeps you focused and grounded while your clients fall in love (with you).
Hi! I'm Sara.
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On this podcast, you’ll find practical advice to infuse your photography business with the heart behind your images, so you can find and speak to your dreamiest clients.
Get ready to feel confident in showing up as yourself online and passionate about your work again. The Copywriter on Call podcast is a marketing toolkit for photographers like you.
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Is your website copy helping you stand out as a photographer, or is it blending in with the rest?
Take this quiz to discover how to make your website copy showcase your personality, so you can say goodbye to dull phrases like capturing your authentic love story...for good.