Her name is Mylah. She likes her coffee light, her wine complex, her popcorn lightly salted, and her Mexican cuisine with a hefty dose of spice. She binge-watches episodes of Orange is the New Black and secretly watches reality tv like Love is Blind. She’s a glasses-wearing, top-knot-to-bed memoir reader who never has time to […]
In every single industry, profit is king (or QUEEN – ahem). But before profit comes the leaps of faith that lead to the products and services that meet people’s needs, that meet YOUR people where they are, that present a solution to an aggravation, a fulfillment of a desire, or a realization of a dream. […]
Meet me at the salad bar, won’t you? While I heap tongs-full of spinach leaves on my plate and source a river of Ranch dressing, creating a current that rivals the Big Sioux River, you opt instead for romaine, a conservative ladle of French dressing, and croutons on top. The beauty of a salad bar? […]
Raise your hand if you mention Chip and Jo or Ben and Erin so often in conversation that your husband thinks they’re coworkers or friends of yours instead of HGTV stars?! *raises hand proudly* My husband and I have lived in two apartments and two homes in our (nearly) ten-year marriage, and with each place […]
My father has many charming qualities – chief amongst them his uncanny dad-joke humor and his unmatched mental Rolodex of people he’s met – but one of his, ahem, less redeeming quirks is his refusal to eat anything green.* My dad’s brain equivocates the color green with “healthy,” and since he’d never reach for healthy […]
Remember the first day of trigonometry class when your kind, but balding male teacher said the words “unit circle,” and you watched all the smart kids in your class nod and smile like they studied BEFORE THE FIRST DAY OF CLASS? That’s what most people in my life looked like when I mentioned that I […]
meet your copy bestie
So many photographers believe their imagery is capable of attracting clients...and they'd be right.
But in an industry that's quickly grown more saturated in the past five years, now is the time to consider the first - and the lasting - impression your images are sharing about your business.
Photographs certainly tell a story, but unless you want to leave the story behind your business up to chance, you need copy that acts as the Morgan to your Joanne: the younger sister who keeps you focused and grounded while your clients fall in love (with you).
Teacher at heart + the website copywriter your photography business needs in its corner
Hi! I'm Sara.
meet your copywriter for photographers
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On this podcast, you’ll find practical advice to infuse your photography business with the heart behind your images, so you can find and speak to your dreamiest clients.
Get ready to feel confident in showing up as yourself online and passionate about your work again. The Copywriter on Call podcast is a marketing toolkit for photographers like you.
copywriter
on call
a podcast for photographers
Pinterest Strategies for Photographers with Laurel Vines
SEO Basics for Photographers with Brittany Herzberg
Does Your Photography Website Need a Service-Specific Sales Page?
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Is your website copy helping you stand out as a photographer, or is it blending in with the rest?
Take this quiz to discover how to make your website copy showcase your personality, so you can say goodbye to dull phrases like capturing your authentic love story...for good.
Where Does Your Photography Website Rank on the Boring Scale?
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