a marketing + copywriting blog for photographers like you

Brand voice types play a pretty big role in attracting your ideal client. How?  Think about it like this —  Consumers have a wealth of choices to make each time they interact with a business, whether it’s filling their gas tank, surprising their kiddos with Saturday morning donuts, hiring a photographer to capture family photos, […]

What makes effective copy?  It’s no secret that your business can and should reflect who you are and your heart for what you do, but what actually determines the quality and the effectiveness of the words that you choose to place on your website in your social captions, in your blog posts, or your emails?  […]

As someone that works with photographers and female creatives on the regular to create website copy (AKA “word magic”), I have a front row seat to a lot of website copy mistakes. But before I get to sharing those, let’s chat for a minute about “word magic.” Copy that is “word magic” is personality-packed and […]

It’s one thing not to feel worthy of showing up authentically online, but it’s another thing entirely to prevent yourself from pursuing an authentic life. That’s what I was doing until I decided to run a business that is built on the beauty of sharing stories. In this episode, I share a deeply personal story that […]

As business owners and as consumers, we are obsessed with value, am I right? We’re always on the hunt for a deal, and if you’re anything like me, I bring home one too many throw pillows from Target and meet my husband’s eyeroll with an insistent, “But they were on sale!” Let me make something […]

I believe that as a business owner, your brand voice is your superpower, and I’ve got two key hacks to help you discover and use your authentic voice online. But first, hear me on this: your voice is your unique way of serving your audience AND, if you’re in business, of selling to them, too. […]

In May of 2021, I was working as a middle school gifted education teacher in the school district that grew me up. It was a wonderful experience – I truly loved working with seventh and eighth graders who, throughout the course of our musical history unit, grew to love Hamilton almost as much as I […]

Copywriting and content writing for my photography clients can differ based on the photographer’s brand voice type, niche, busy season or season of the year, or common questions they’re fielding. But ALL photography clients want and need their content to demonstrate their dedication to their clients and their expertise in capturing moments beautifully! Today, I’m […]

From a copywriting perspective, whether you’re a service provider or a product-based business, your business website needs to offer your subscribers, visitors or customers a glimpse into the personality of your brand. No matter what industry you’re in, a business must embody and project a brand persona that not only lives out the values of […]

When my Grandma Helen died in the spring of 2019, she left behind her expansive Norwegian sweater collection, countless recipes in her signature cursive script, and so many stories, all of them with a moral or lesson attached. Even if Grandma didn’t know what it was yet, she insisted that our experiences mattered in some […]