What’s an easy way to book more photography clients? Include these 3 pieces of copy on your website! It’s no secret that I love writing for photographers. Since niching down to serve female photographers and creatives in 2021, I have served almost 25 photographers, and I can’t lie — these gals are my favorite business owners […]
Do you have a product that can serve everyone? While there’s boundless potential for your product to improve a person’s life, your messaging needs to speak to dream clients, not just people in general. This was a challenge for my client Kelsey Buelow, a custom gifting expert. As she was developing her business, she had […]
As a copywriter, it’s something I see all the time… I’ll start working with a new client, audit their current website copy, and when I get to this one page, I’m almost always met with a whole lot of information that isn’t helpful for their audience. The page in question? The “About” page. Now, I […]
We all learn a few tough and valuable lessons on the way to building a successful creative business. In this episode, I share three lessons that I learned that helped me become the successful creative entrepreneur I am today. I hope this episode inspires you to think a little differently about your work, about your […]
If you’re thinking of creating content with ChatGPT, whether that’s social posts, emails, video scripts, or the like, there are a few big legal considerations to consider. The rise of ChatGPT brings up a big question: who owns this content and what does it mean for those of us who create content for our businesses? […]
For serving your ideal client to truly be ideal, both you and the client need to feel that magical sense of rightness – that right fit. And sometimes, that might just mean saying no to serving a less-than-ideal client. In this episode, I’ll lead you through what it looks and feels like to find your […]
293,339 people. That’s how many people are employed in the photography industry in the United States as of 2023. You might be wondering what this information has to do with you… If you’re a photographer, that number tells me one thing: being a photographer is not your superpower. Now, I say that out of full […]
Brand voice types play a pretty big role in attracting your ideal client. How? Think about it like this — Consumers have a wealth of choices to make each time they interact with a business, whether it’s filling their gas tank, surprising their kiddos with Saturday morning donuts, hiring a photographer to capture family photos, […]
meet your copy bestie
You love the images you create and the client stories you share.
Buuuuuut, when it comes time to market your photography business, you're stuck on writing words that capture your passion for creating art that your clients can actually feel.
If you're ready for your website to stand out in the photography world like your images do, it's time for you to dropkick the uninspiring, generic website copy that sounds like every other photographer out there.
Let me show you how infusing your photography website with your personality and optimizing your SEO can call in clients who want the imagery only you can create, boost your confidence, and increase your profit margins.
Hi! I'm Sara.
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On this podcast, you’ll find practical advice to infuse your photography business with the heart behind your images, so you can find and speak to your dreamiest clients.
Get ready to feel confident in showing up as yourself online and passionate about your work again. The Copywriter on Call podcast is a marketing toolkit for photographers like you.
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Is the copy on your photography website helping you stand out in business, or is your website blending in with the rest?
Take this quiz to find out, and access my advice on how to write website copy that shares your personality and boosts your search results!