a marketing + copywriting blog for photographers like you

Raise your hand if you’ve ever had the thought, “My work will sell for me!” 🙋🏻‍♀️ This is a common mistake that I see photographers make when it comes to their website, and I really do get it. It’s easy to think that if someone can just see what you do, they’ll immediately feel confident […]

Do you have a product that can serve everyone?  While there’s boundless potential for your product to improve a person’s life, your messaging needs to speak to dream clients, not just people in general. This was a challenge for my client Kelsey Buelow, a custom gifting expert. As she was developing her business, she had […]

As a copywriter, it’s something I see all the time… I’ll start working with a new client, audit their current website copy, and when I get to this one page, I’m almost always met with a whole lot of information that isn’t helpful for their audience.  The page in question? The “About” page.  Now, I […]

We all learn a few tough and valuable lessons on the way to building a successful creative business. In this episode, I share three lessons that I learned that helped me become the successful creative entrepreneur I am today. I hope this episode inspires you to think a little differently about your work, about your […]

If you’re thinking of creating content with ChatGPT, whether that’s social posts, emails, video scripts, or the like, there are a few big legal considerations to consider.  The rise of ChatGPT brings up a big question: who owns this content and what does it mean for those of us who create content for our businesses?  […]

For serving your ideal client to truly be ideal, both you and the client need to feel that magical sense of rightness – that right fit. And sometimes, that might just mean saying no to serving a less-than-ideal client.  In this episode, I’ll lead you through what it looks and feels like to find your […]

293,339 people. That’s how many people are employed in the photography industry in the United States as of 2023. You might be wondering what this information has to do with you… If you’re a photographer, that number tells me one thing: being a photographer is not your superpower.  Now, I say that out of full […]

Brand voice types play a pretty big role in attracting your ideal client. How?  Think about it like this —  Consumers have a wealth of choices to make each time they interact with a business, whether it’s filling their gas tank, surprising their kiddos with Saturday morning donuts, hiring a photographer to capture family photos, […]

What makes effective copy?  It’s no secret that your business can and should reflect who you are and your heart for what you do, but what actually determines the quality and the effectiveness of the words that you choose to place on your website in your social captions, in your blog posts, or your emails?  […]

As someone that works with photographers and female creatives on the regular to create website copy (AKA “word magic”), I have a front row seat to a lot of website copy mistakes. But before I get to sharing those, let’s chat for a minute about “word magic.” Copy that is “word magic” is personality-packed and […]