a marketing + copywriting blog for photographers like you

Kelly Wollman is a graphic designer who knows how to use visuals to make businesses connect with their clients. But, she was struggling to find the words that could convey the same quality of messaging that her visual designs could.  After working on the branding and design for my group coaching program, Storysale, where creatives […]

As a photographer or other creative service provider, your website likely isn’t the thing that’s always top of mind for you. And I totally get that! You’re focused on the services you provide and mastering your craft – as you absolutely should be.  But one major mistake that I see creative business owners making is […]

Too many creatives fear that systems and outsourcing tasks to a virtual assistant will make their business feel cold or like a robot. But the right approach to your systems can create a high-touch and warm experience for your clients that allows them to feel taken care of personally while giving you the capacity to […]

As a business owner, one of your main jobs is creating content and showing up on various social media platforms in order to market your business. It simply comes with the gig, and there’s really no way of getting around it.  Sometimes, this concept of creating content and showing up consistently scares people away and […]

When we start our business, we tend to follow a lot of “rules” from others who have had success.  That might work for some things or to a certain point in your business, but it often leaves us with a generic brand that doesn’t tell our clients much about who we are and why they […]

Choosing to outsource in your business or life can feel intimidating or even risky at times.  But I’ve got to tell you, some of the best things have happened in my business and in my life when I’ve stopped doing it all alone.  If you’ve never outsourced either in your personal life or in your […]

Feeling stuck on how to write your copy for your “About” page? Or wondering if your “About” page copy is actually effective?  I’ve rounded up four things you should and four things you shouldn’t include in the copy on your “About” page so that you can confidently know that you’re connecting with your audience in […]

Shannon Vondy, AKA Mrs. Vondy, sent one email and generated $2,600 for her wedding photography business in 2020 amidst the height of the pandemic.  A few months later, she did it again and brought in $1,400. By the end of that year, email brought in an extra $13,000 in revenue for her.  Needless to say, […]

Even though summer isn’t *officially* over, and you might just now be ushering your kiddos back to school, as a business owner you always have to be 2, 3, and sometimes even 4 steps ahead of your customers.  They just did all of their back to school shopping and guess what’s on their minds now? […]

As a photographer, serving your clients isn’t just about providing a seamless client experience — you’re creating and capturing memories of some of the most special times in your clients’ lives.  Tara Cieszynski is a professional photographer specializing in newborns, maternity, and families who has designed a deeply thoughtful, full-service experience for her clients.  But […]