a marketing + copywriting blog for photographers like you

There are four different types of buyers, and they all need something different.  So it’s important that your photography website appeals to all four of these types of buyers; otherwise, you’re missing out on booking a client.  As a photographer or another creative service provider, pretty images or great testimonials in a portfolio on your […]

An effective website typically has four core pages, along with a few flex pages, depending on your business’s needs. The core four pages include “Home,” “About,” “Services,” and “Contact,” while the flex pages typically include things like your “Portfolio” or “Resources.”  Since every business is different, every website will be different, but these are generally […]

As your business evolves and grows, and as you shift and change as a service provider and a business owner, your photography website needs to do the same. If it’s been a while since you’ve taken a peek at your photography website copy to ensure that it’s communicating your value to your ideal client in […]

Sabrina Gebhardt is a photographer and coach with two distinct audiences, and she was having a difficult time speaking to two people with one website.  After we worked together, her website became her home base that communicated everything she does in a cohesive way that also spotlights her personality. In this episode, Sabrina shares how […]

When you’re designing your website, you typically have four core pages: “Home,” “About,” “Services,” and “Contact.”  Those are the MUST’s that you want to include so that your audience can properly navigate through your site and understand who you are, what you do, and how they can work with you.  In addition to those four […]

When you tell stories that stick with your audience, you automatically move from selling the service to selling the experience, and that is what moves people into confident action.  Your potential clients are currently facing a problem in their life that they’re looking to address or solve, and your photography service might be that solution, […]

Website design goes hand-in-hand with your copy to make your sales page convert.  Your design communicates your personality, it can evoke emotion, and it’s what ensures your dream clients can easily read your copy and know how to work with you.  Octavia Elease, a Showit Website Design Partner and HoneyBook Pro, joins me to talk […]

It’s no secret that the “Home” page on your website is a core page that needs your attention when crafting your website. It’s the first page that people see, and not only does it need to make a great first impression, it also needs to capture their attention enough to keep them reading and continue […]

Your photography website homepage is the first stop for your dream clients, so it’s key to have a “Home” page that guides your dream clients from stranger to client.  After working on dozens of photography websites, I have a proven checklist of what needs to be included in your online welcome mat, AKA your “Home” […]

Your photography website SEO could be the difference between being booked out and waiting for your next client to appear.  Your dream photography clients are opening up Google and are searching for someone just like you, my friend.  But if your photography website SEO isn’t optimized, those dreamy clients may never make their way to […]