empowering you to show up online in a way that has you saying,
"that's so me"

a marketing + copywriting blog for photographers like you

A Blog to Propel Your Photography Business Forward, With Content on Topics You Actually Care About

Summer time as an entrepreneur can be unpredictable, to say the least! For me, summer means balancing two businesses (this one and my NEW mobile book business, What Sara Reads) while juggling sports and playdates for both of my sons. Plus, I like to spend quality time with my husband over our summertime wedding anniversary, […]

How to Balance Work and Life This Summer as an Entrepreneur (It Won’t Be Perfect)

Business for Photographers

In this episode, Sara shares the journey of launching her new business, a mobile bookstore called What Sara Reads. From participating in a business incubator program through Startup Sioux Falls to finding the perfect trailer to renovate, Sara shares every step along the way to bring hand-selected fantasy, romance, and popular fiction novels, as well […]

Episode 4.44 – Podcast Show Notes

Podcast Show Notes

The online business world is a fun place to be because you truly get the opportunity to connect with so many different people doing different things who live in different places.  But coming from a background of teaching, I was so incredibly used to being surrounded by real humans every single day. So when I […]

Copywriter on Location: What It Is, Who It’s For, and What It Could Look Like For You

Website Copy Best Practices

On this episode of the Copywriter on Call podcast, Sara shares her tips for making the most out of attending an industry conference. Sara shares her must-do advice on choosing the right conference for you, budgeting for travel, anticipating your marketing needs before arriving at the conference, staying present and connecting on a human level […]

Episode 3.43 – Podcast Show Notes

Podcast Show Notes

On this episode of the Copywriter on Call podcast, Sara chats with Josh Haynam, CEO and co-founder of Interact Quiz Maker, a platform for creating personality quizzes that are powered by AI. Josh shares best practices for using quizzes as lead magnets and shares opportunities for business owners to use quizzes at other junctures in […]

Episode 3.42 – Podcast Show Notes

Podcast Show Notes

In this episode of the Copywriter on Call podcast, I chat with Sarah Monson, a Wisconsin senior photographer who recently niched down to serving only seniors. Sarah is also stepping into education this year and needed a new website to support those moves. Learn how Sarah and I initially connected inside The Content Huddle, my […]

Episode 3.41 – Podcast Show Notes

Podcast Show Notes

Have you ever sat down to write copy for your business and find that you’re met with a blinking cursor on a blank Google Doc? Fast-forward a few hours, and the next thing you know, you’ve written approximately… nothing? Admittedly, even as a copywriter, I’ve experienced this too! It happens to the best of us.  […]

The Power of Templates: How The What Sara Said Digital Shop Can Streamline Your Writing Process

Website Copy Best Practices

CELEBRATE: It’s the one-year birthday of the Copywriter on Call podcast! 🎉 On this commemorative episode of the podcast, the script is flipped, and Sara’s the one being interviewed by her bestie and brand photographer, Amanda of Arc Creative Company. Tune in as Sara looks back on the past year in her business and what’s […]

Episode 3.40 – Podcast Show Notes

Podcast Show Notes

On this episode of the Copywriter on Call podcast, Sara interviews Brittany Herzberg, SEO & Case Study Copywriter at Copy by B and The Basic B podcast. We chat all about how Brittany’s career in massage therapy gave her a solid understanding of SEO and inspired her to launch her business. We also talk in-depth […]

Episode 3.39 – Podcast Show Notes

Podcast Show Notes

Think about the last time you Googled a new restaurant to try… During your Google search, you likely stumbled upon the restaurant’s website, and as someone that’s never been to this restaurant before, you naturally have questions. What type of food do you serve? What are your hours? What’s the parking situation? Do I need […]

4 Key Questions Your Photography Website Copy Should Answer

Website Copy Best Practices

meet your copy bestie

You love the images you create and the client stories you share.

Buuuuuut, when it comes time to market your photography business, you're stuck on writing words that capture your passion for creating art that your clients can actually feel.

If you're ready for your website to stand out in the photography world like your images do, it's time for you to dropkick the uninspiring, generic website copy that sounds like every other photographer out there.

Let me show you how infusing your photography website with your personality and optimizing your SEO can call in clients who want the imagery only you can create, boost your confidence, and increase your profit margins.

Copywriter + hype girl for photographers like you

Hi! I'm Sara.

meet your copywriter for photographers

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On this podcast, you’ll find practical advice to infuse your photography business with the heart behind your images, so you can find and speak to your dreamiest clients.

Get ready to feel confident in showing up as yourself online and passionate about your work again. The Copywriter on Call podcast is a marketing toolkit for photographers like you.

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Pinterest Strategies for Photographers with Laurel Vines

SEO Basics for Photographers with Brittany Herzberg

Does Your Photography Website Need a Service-Specific Sales Page?

Where's your photography website rank on the boring scale?

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Is the copy on your photography website helping you stand out in business, or is your website blending in with the rest?

Take this quiz to find out, and access my advice on how to write website copy that shares your personality and boosts your search results!

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I'm the website copywriter your photography business needs.

Hi, I'm Sara!