empowering you to show up online in a way that has you saying,
"that's so me"

a marketing + copywriting blog for photographers like you

A Blog to Propel Your Photography Business Forward, With Content on Topics You Actually Care About

In every single industry, profit is king (or QUEEN – ahem). But before profit comes the leaps of faith that lead to the products and services that meet people’s needs, that meet YOUR people where they are, that present a solution to an aggravation, a fulfillment of a desire, or a realization of a dream. […]

Three Clues Your Messaging is Missing the Mark

Website Copy Best Practices

Meet me at the salad bar, won’t you? While I heap tongs-full of spinach leaves on my plate and source a river of Ranch dressing, creating a current that rivals the Big Sioux River, you opt instead for romaine, a conservative ladle of French dressing, and croutons on top. The beauty of a salad bar? […]

Finding Your Brand Voice

Website Copy Best Practices

Raise your hand if you mention Chip and Jo or Ben and Erin so often in conversation that your husband thinks they’re coworkers or friends of yours instead of HGTV stars?! *raises hand proudly* My husband and I have lived in two apartments and two homes in our (nearly) ten-year marriage, and with each place […]

Three Similarities Between Running a Business and Decorating a Home

Business for Photographers

My father has many charming qualities – chief amongst them his uncanny dad-joke humor and his unmatched mental Rolodex of people he’s met – but one of his, ahem, less redeeming quirks is his refusal to eat anything green.* My dad’s brain equivocates the color green with “healthy,” and since he’d never reach for healthy […]

Why Picky Customers are Good for Business

Business for Photographers

Remember the first day of trigonometry class when your kind, but balding male teacher said the words “unit circle,” and you watched all the smart kids in your class nod and smile like they studied BEFORE THE FIRST DAY OF CLASS? That’s what most people in my life looked like when I mentioned that I […]

Copywriting for Beginners

Website Copy Best Practices

A few weeks ago, I wrote a post all about what it means to be a copywriter. But today, I’m back to share what action steps I took to train myself in copywriting. I’m excited to share the process I’ve taken to learn copywriting skills and hustle hard to spin those skills into a fulfilling […]

Learning to Be a Copywriter with E-Courses

Website Copy Best Practices

meet your copy bestie

You love the images you create and the client stories you share.

Buuuuuut, when it comes time to market your photography business, you're stuck on writing words that capture your passion for creating art that your clients can actually feel.

If you're ready for your website to stand out in the photography world like your images do, it's time for you to dropkick the uninspiring, generic website copy that sounds like every other photographer out there.

Let me show you how infusing your photography website with your personality and optimizing your SEO can call in clients who want the imagery only you can create, boost your confidence, and increase your profit margins.

Copywriter + hype girl for photographers like you

Hi! I'm Sara.

meet your copywriter for photographers

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On this podcast, you’ll find practical advice to infuse your photography business with the heart behind your images, so you can find and speak to your dreamiest clients.

Get ready to feel confident in showing up as yourself online and passionate about your work again. The Copywriter on Call podcast is a marketing toolkit for photographers like you.

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on call

a podcast for photographers

Pinterest Strategies for Photographers with Laurel Vines

SEO Basics for Photographers with Brittany Herzberg

Does Your Photography Website Need a Service-Specific Sales Page?

Where's your photography website rank on the boring scale?

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Is the copy on your photography website helping you stand out in business, or is your website blending in with the rest?

Take this quiz to find out, and access my advice on how to write website copy that shares your personality and boosts your search results!

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I'm the website copywriter your photography business needs.

Hi, I'm Sara!