Raise your hand if you mention Chip and Jo or Ben and Erin so often in conversation that your husband thinks they’re coworkers or friends of yours instead of HGTV stars?! *raises hand proudly* My husband and I have lived in two apartments and two homes in our (nearly) ten-year marriage, and with each place […]
My father has many charming qualities – chief amongst them his uncanny dad-joke humor and his unmatched mental Rolodex of people he’s met – but one of his, ahem, less redeeming quirks is his refusal to eat anything green.* My dad’s brain equivocates the color green with “healthy,” and since he’d never reach for healthy […]
Remember the first day of trigonometry class when your kind, but balding male teacher said the words “unit circle,” and you watched all the smart kids in your class nod and smile like they studied BEFORE THE FIRST DAY OF CLASS? That’s what most people in my life looked like when I mentioned that I […]
meet your copy bestie
So many photographers believe their imagery is capable of attracting clients...and they'd be right.
But in an industry that's quickly grown more saturated in the past five years, now is the time to consider the first - and the lasting - impression your images are sharing about your business.
Photographs certainly tell a story, but unless you want to leave the story behind your business up to chance, you need copy that acts as the Morgan to your Joanne: the younger sister who keeps you focused and grounded while your clients fall in love (with you).
Hi! I'm Sara.
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On this podcast, you’ll find practical advice to infuse your photography business with the heart behind your images, so you can find and speak to your dreamiest clients.
Get ready to feel confident in showing up as yourself online and passionate about your work again. The Copywriter on Call podcast is a marketing toolkit for photographers like you.
take the quiz
If you've ever read your website copy and thought, "This doesn’t even sound like me," you’re definitely not alone—and you don't have to feel stuck anymore.
Take this quick, fun quiz and discover the two words that define your brand voice—so you can start writing website copy that sounds like you (and connects with the clients you actually want to work with).
Because when your words start to sound like you? Click...that's when everything falls into place!