a marketing + copywriting blog for photographers like you

When I first decided to create a website copywriting course for photographers, I had to get over my imposter syndrome. And I’m saying that as a former teacher! It took internal work for me to feel confident adding on the title of “educator” or “coach” to my role as a copywriter. Here’s a peek at […]

As a wedding photographer, your website is often the first place that couples go to review your imagery and learn what it’s like to work with you, and when you’re serving high-end wedding clients, that first impression really counts! While many couples who are planning luxury weddings hire coordinators or planners to help them execute […]

On today’s episode of the Copywriter on Call podcast, content strategist Felly Day shares need-to-know tactics to help photographers repurpose their content. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words. ⭐ MEET CONTENT STRATEGIST FELLY DAY: Felly Day […]

In this episode of the Copywriter on Call podcast, Sara chats with Sioux Falls brand photographer, coach, and photography studio owner Maddie Peschong about how she uses email marketing in her business. She’s been a photographer for more than 12 years, and a brand photographer and educator since 2020. Maddie’s used email to market her […]

As a photographer, your website’s “Services” page should be more than just a list of the services you offer and what a client gets when they work with you. Instead, the copy on your website “Services” page should work as hard as you do and story-tell its way to transforming curious readers into potential clients […]

On today’s episode of the Copywriter on Call podcast, Sara shares insight into the purpose and benefits of a service-specific website sales page and how to tell if your photography business needs one. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out […]

On today’s episode of the Copywriter on Call podcast, Sara chats with Vineyard Creative Co.’s Laurel Vines, who’s a brand and Showit web designer and Pinterest manager, all about how photographers can use Pinterest to grow their businesses. 🗣️ FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can […]

As a photographer, you know that the images you create are a major part of why clients hire you. After all, your images have the power to evoke emotion, share beauty, tell a story, and more! 📸 But did you know that beyond the aesthetics, your images could also draw in future clients with a […]

In this episode, Sara shares her family’s unexpected adventure as a hockey family and what she’s learned about business through her experience as a hockey mom. From time management and organization to the importance of practice, investing in your skills, and perseverance, this episode shares how sports can teach us all about owning a business. […]

On this episode, photographer Natasha Sewell, who’s based in Washington, D.C., shares her experience working with What Sara Said on retainer. Each month, Sara creates blog content, marketing emails, and other copywriting projects to save Natasha time and help her serve her clients more effectively. ⭐ MEET NATASHA, OWNER OF NPS PHOTOGRAPHY: Natasha started her […]