The Benefits of Blogging In Your Business (And How To Write An Effective Blog Post)

As a website copywriter, I’m all about helping female creative business owners write their website copy with confidence and ease and launch their website for the world to see!

It’s so common for “build a website” to sit on your business owner to-do list for months on end, and I know this because I’ve been there. 

I know what it’s like to be staring at a blank Google Doc, wondering what the heck to say, so that your audience wants to keep reading and maybe eventually buy your product or service.

That’s why I created various ways to help creative business owners move from “blinking cursor syndrome” to writing copy that they are proud of, so they can launch their website wayyyy faster than they ever imagined. 🎉

But here’s the thing: launching your website is just the beginning. 

That’s the first piece of the puzzle, and while it’s a VERY important piece of the puzzle, it’s not a one-time thing that you never touch again!

NOPE. Your website should be an ever-evolving asset that is continually updated through various methods, one popular and insanely beneficial method being blogging!

In this blog post, I shared 5 different ways you can boost your online visibility as a photographer and one of those is through SEO – search engine optimization.

If you’re unfamiliar, SEO is a set of practices and strategies that aims to improve your online visibility and ranking of your website or a single web page in search engine results pages.

The primary goal of SEO is to increase your organic (meaning unpaid) traffic to your website!

There are various ways to optimize your website SEO, but posting consistent and quality content to your website through blogging is one of the best ways to do so!

So, since I want more for you than just to launch your website and call it a day, let’s dig into the benefits of blogging in your business and HOW to write an effective blog post.

4 Benefits of Blogging In Your Business

Is blogging really still a thing in 2023? Isn’t it just for influencers and mommy bloggers? Can business owners really benefit from having a blog in their business?

YES, it’s still a thing. 

NO, it’s not just for influencers or mommy bloggers. 

And YES, as a business owner you really can benefit from having a blog in your business. 

Here’s how:

1) Establishes Authority and Expertise

Your website is the first sign that tells someone, “Hey! I’m legit.” But your blog is where you really get to show them how.

Blogging allows you to showcase your industry knowledge and expertise by consistently creating high-quality content that adds value to your audience while also building their trust in you.

2) Drives Organic Traffic

Remember how I mentioned SEO earlier? That’s where this comes in!

In today’s marketing world, there’s a lot of different ways that you can generate traffic to your website, including paid advertising. 

But what’s really amazing is when you can generate traffic in an organic way (meaning no dollars spent!) and help people discover you just through a simple search. 

Blog posts can be optimized for search engines, helping your website rank higher in search results, which can lead to a significant increase in organic traffic, as people discover your blog when searching for relevant information.

More traffic can result in a larger customer base and more potential leads!

3) Grows Brand Awareness Through Content Marketing

As a business owner, you’re no stranger to content creation. You likely know the importance of creating content and showing up on social media consistently. 

But oftentimes people forget that social media isn’t the ONLY place to create content. 

Blogging is a form of content marketing that helps you raise awareness of your brand by sharing valuable, informative, and engaging content on a consistent basis. 

4) Indirectly Showcases Products and Services

The last thing any business owner wants to be is salesy, right? 🙅🏻‍♀️

You want to be seen as genuine and authentic in your business strategies. 

That’s why I’m such a fan of blogging because it allows you to feature your products and services in a less sales-oriented manner.

Instead of taking the in your face “buy this” approach, you can create blog content that highlights the benefits and success stories related to your offerings, so your audience first receives value around a topic and THEN is introduced to a possible solution for them.

This approach can lead to increased sales and conversions, as readers gain a better understanding of what you offer.

How To Write an Effective Blog Post

Now that you know WHY blogging in your business is so important, let’s touch on HOW to write an effective blog post.

First things first, it’s important to define your audience and purpose of the blog post before you start writing.

Who are you writing for, what do you want them to gain from your post, and what is the ideal call-to-action?

Those are all things you want to consider for EVERY blog post you write!

Next up, research and planning. 

The beauty of blogs is that you have way more capacity than a social media post, meaning you can dive deep into a topic and provide ultimate value!

Once you’ve chosen the blog topic that you want to write, it’s time to create a rough outline that includes the main points, subtopics, and the structure of your post.

Planning your content like this will help you maintain a logical flow while writing, so you can keep your readers engaged.

Then comes the actual writing!

Every blog post should include the following:

• Attention-Getting Headline – much like the titles and headlines on your “Home,” “About,” or “Services” page, your blog post’s headline is the first thing readers see, so it should be compelling and informative so it entices your audience to click 
• Engaging Introduction – this is where you hook your readers in while providing a clear overview of what your post will cover. This is where you get your audience interested enough to keep reading and really set the tone for the rest of your post. 
• Subheadings with Main Body Text – remember how I said that blog posts give you the chance to dive deep into a topic? This is how! Utilizing subheadings gives you the opportunity to break up your content into sections, making it easy for your readers to scan and find the information they’re looking for. The main body text under each subheading should be composed of short paragraphs, bullet points, and numbered lists to improve readability.
• Visual Elements – to further increase the readability of your blog post, incorporate images, infographics, and videos to enhance your content when applicable. Visual elements can break up the text, making your post more visually appealing and easier to digest. 
• Conclusion and Call to Action – at the end of each blog post, make sure you summarize your key points in the conclusion and encourage readers to take action through a very specific CTA. This might include subscribing to your newsletter, sharing the post on social media, or making a purchase.

Overall, implementing a blog in your business can be one of the best ways to keep your audience engaged in your content on an ongoing basis and gives you a chance to grow your brand awareness while simultaneously promoting your products and services in an indirect way!

It’s a win/win/win in my book, which is why blogging is one of the things that I am personally committed to in my own business.

Want Ongoing Support With Content In Your Business?

As a business owner, I know what it’s like to want an extra set of eyes and support when it comes to marketing in your business – especially for copywriting and content creation. 

That’s exactly why I serve clients on retainer! Click here to learn more.

P.S. If you aren’t sure how to get started with blogs in your business, I know and trust a gal that can help you learn how to blog with confidence – Natty Writes. 💛 She delivers weekly writing tips and resources on her blog and in her newsletter!